opportunity to look round the (spe
cial) exhibition room. Several drinks
are then served to round off the guid
ed tour.
In the first tank the history of beer and the
company's origins are explained.
Advanced video and film techniques
give an impressive picture of the
action in a Heineken bottling depart
ment.
Sampling
The fourth and last tank shows
that Heineken beer is appreciated
throughout the world. Some twenty
TV display screens, complete with
musical soundtrack, show the World
of Heineken as reflected in Heineken
commercials from all over the globe.
Then the visitors pass through the
brewhouse, which has been left as
unchanged as possible, to a small tast
ing room where they can look out
over the brewhouse as they are pre
sented with a preliminary sample of
the product. After that they have an
T H E W O I! L I) O I- H F. I N K K K N
