Now, three years later, the
Heineken Visitor Centre is
open to the public. It is esti
mated that about a hundred thousand
tourists and many special Heineken
guests will visit the former brewery
each year and gain a unique taste of
the world of Heineken.
Prominently displayed in the cen
tre's entrance hall are the portraits of
Gerard A., Henry P. and Alfred H.
Heineken. The guided tours round the
exhibition therefore start with in
formation about the three generations
of Heinekens who have featured so
strongly in the growth of the com
pany.
Tanks 11
A special feature of the exhibition
is its setting. The fermentation tanks
of the former brewery are now used
as exhibition rooms. The group of
visitors therefore stands inside such a
tank and watches a presentation.
In the first tank the history of beer
and the company's origins are ex
plained, also by means of slide projec
tions. The guide can start up the
audio-visual programme for that tank
by simply pressing a button and -
whilst the visitors look at the con
stantly changing displays - they can be
told about the history of (Heineken)
beer.
In the second tank the brewing
process is explained and an impres
sion is given of modern-day brewing.
Before moving along to the third tank
visitors are shown an impression of
how beer barrels were filled in the
1930s.
This forms a logical link-up with
the third tank which is reserved for a
unique film about the bottling of
Heineken beer in the year 1991.
Virtually unchanged: the brewhouse and its
characteristic copper kettles.
THE W O R L I) 01 HEINEKEN
