Strong expansion for
Douala brewery
International
Brasserie
can't keep pace
with demand
for Amstel and
Miitzig
Another new chapter can be added to the
success story of International Brasserie in
Cameroun. This brewery (in which Heine-
ken has a 34% stake) has been achieving
increasingly higher sales results despite a
declining beer market. For the third time
in four years International Brasserie's bre
wing capacity needs to be expanded. Heine-
ken Technisch Beheer (HTB) has been
planning these expansion projects which
are scheduled for completion in May/June.
The aim is to raise the brewery's total
output to 680,000 hectolitres this year.
In Douala they expect that this will pro
visionally be enough to keep up with
consumer demand. But they are not ab
solutely certain about this; so far, all
the optimistic forecasts have had to be
adjusted upwards, as sales have outsoa-
red expectations each time.
lb support the local team, two HTB
employees have been detached to Doua
la specifically for the expansion project.
Work in progress on expanding the
cooling instalation.
Apart from a technical contract
for the regular assistance to the
brewery, International Brasse
rie has also commissioned HTB to carry
out this extension work. Because of the
urgent need for the bigger capacity, the
work had to be completed in a very short
space of time.
The first of five 1,500-
litre fermenting tanks
arrives at the brewery.
Under the supervision of HTB, wor
kers are busy expanding the brewery
in Douala, the capital of Cameroun. The
brewery is being expanded on all fronts:
the brewhouse, the cooling installation,
the storage cellars, the bottling line, etc