m 42 citron ri cassis Mem/a/W/ff' M/kI IpNAruRE natkiU countries. Countries in which Heine- ken's affiliated companies have a bottl ing line, but no canning line. Though time-consuming and costly, the export operation still works out cheaper than installing a canning line, which requires a sizable capital outlay. Heineken can see good prospects for this development in which Vrumona acts as a contract packer. Within the Pepsi Cola organisation Vrumona has increasingly built up a profile as a con tract packer, and that policy is bearing fruit. Isn't there a risk that, if you lose a big customer, you'll some day find your self faced with a problem of surplus capacity again? 'We're well aware of that danger. Our defence against it is to keep on con cluding contracts all over the world and to present ourselves as a reliable part ner for contract packing. If you lose a major customer, you make a very delib erate search to find orders to compen sate for that loss. But we take a critical look at the contracts we select, for our main aim is of course to make a profit', concludes Mr. Hiemstra. J NATUURLIJK MB®1" Kfe 1^"' natuurlijk orange L^rÜURLUK MIS3 «<44AH tutjWJ ED WITH sans colora*' *ans conscrva*® THE WORLD OF HEINEKEN

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1989 | | pagina 31