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countries. Countries in which Heine-
ken's affiliated companies have a bottl
ing line, but no canning line.
Though time-consuming and costly,
the export operation still works out
cheaper than installing a canning line,
which requires a sizable capital outlay.
Heineken can see good prospects for
this development in which Vrumona
acts as a contract packer. Within the
Pepsi Cola organisation Vrumona has
increasingly built up a profile as a con
tract packer, and that policy is bearing
fruit.
Isn't there a risk that, if you lose a
big customer, you'll some day find your
self faced with a problem of surplus
capacity again?
'We're well aware of that danger.
Our defence against it is to keep on con
cluding contracts all over the world and
to present ourselves as a reliable part
ner for contract packing. If you lose a
major customer, you make a very delib
erate search to find orders to compen
sate for that loss. But we take a critical
look at the contracts we select, for our
main aim is of course to make a profit',
concludes Mr. Hiemstra.
J
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