How to do full justice to Heineken
Dispensing
and pouring
17
It goes without saying that Hei
neken from a bottle deserves just
as much care and attention. Make
sure that the beer has the correct
serving temperature: 6-8°C (44°F).
First pour a little beer into the
glass. Straight away a thick foam
layer forms which slowly clears
from the bottom. Top up carefully
by pouring along the inside of the
glass. This will not produce any mo
re foam. The result: a marvellous
Heineken, with a firm-bodied head
of foam.
THE WORLD OF HEINEKEN
The prime requirement for a
perfect Heineken is a 'beer-clean'
glass. 'Beer-clean' means totally
free of grease. Just before dispens
ing, plunge the glass into cold
water. That gives the glass a tem
perature which is close to that of
the beer. If the water runs off the
glass like a 'film', without droplets
or dry patches, then the glass is
'beer-clean': a guarantee for a
superb head. The proof of 'beer-
cleanliness' is provided as you
drink. After each gulp, a ring of
foam is left clinging to the sides of
the glass.
Dispensing is almost an art
form. Hold the glass tilted against
the end of the tap, but not so far
that the beer makes a 'bend' as it
flows into the glass. Open the dis
penser tap all the way, in one single
movement. The beer now swirls au
tomatically into the glass. When it
has reached the rim, straighten the
glass again and quickly close the
tap. Put the glass on the drip tray.
Make sure that no drops from the
tap fall into that splendid foam sur
face. Skim level in one go whilst
the foam is still rising. A Heineken
foam head is two fingers thick.
The strength of a name
Beer brings conviviality. It creates
a bond, ensures a sociable atmosphere.
Heineken adds something extra to that:
the glamour of an international quality
beer.
It is a festive sight. Sparkling Heine
ken beer, at the right temperature, with
the right head of foam. Served on a
Heineken beer mat and, naturally, in the
special Heineken glass. The beer de
serves it, and your customers will cer
tainly appreciate it. They'd like the
whole world to know that they're drink
ing Heineken.