News and Notes from All Over:
A Windmill Photo Journal
Amstel Light's Most Successful Sales Program Ever
Once again, our September/October
ASSAULT Program smashed all previous
records in terms of opening new Amstel
Light on-premise accounts. A whopping
4,598 new accounts were opened, of
which 2,071 qualified with a minimum of
5 cases sold per month during the
program. The national ASSAULT Program
has been largely responsible for a third
quarter surge in Amstel Light sales, already
strong in 1993-
By the end of this year's record-setting
ASSAULT program, an impressive 16
VMCO District Managers obtained the
minimum goal of 25 new qualified Amstel
Light accounts. The top five finishers,
listed here, will be receiving all-expense
paid trips to the exciting Hula Bowl in
Hawaii this January. For their new cus
tomers, the prize is the greater profits
generated by carrying the world's best
light beer.
The five winning DM's are:
Doug Escoe135 Qualified
(Dixie Division)
Mike Nelson115 Qualified
(Midwest Division)
Arley Mitchell115 Qualified
(Dixie Division)
Ed Stormont82 Qualified
(Western Division)
Tom Fahey71 Qualified
(New England Division)
(Below) Dwight Mosley, Exec. Dir. of the Washington Tennis
Foundation, receives the Amstel Light Achievement Award at the D.C.
Tennis Classic. L to R: VMCO Sales Promo. Mgr. Christopher Van
Munching; Mosley; Mid-Atlantic Div. Mgr. Jim Norton; and District Mgr.
Jim Castagna.
(Right) Under the Murphy's Irish Stout banner, champion golfer Nick
Faldo uses the world-renowned course at Ballybunion as a warm-up for
this year's Irish Open.
tOM HOLLAND
v\ THERE| REALLY
W NO OTHER 7
1 CHOICE. 3
BOS] ON
garden
(Left) Here's another look at our holiday POS: Special coasters,
tabletents, and a multi-purpose display, complete with dimensional
graphics and a pricing area.
(Above) The New Heineken/Amstel Light Kiosk at the famed Boston
Garden, up and running in time for the Bruins home opener. Christopher
Van Munching (left) and District Mgr. Tom Fahey look things over.
