Welcome Aboard the "Nekenieh"; Sailing the Northeast
with a Worthy Crew and a Sense of Humor
A Murphy's Irish Stout Guide to Pouring the Perfect Pint
PS
If you happen to be in the waters off of
Massachusetts this summer, be on the look
out for the racing boat "Nekenieh." Just
don't get in her way.
The name "Nekenieh," though it sounds
like an obscure tribe of Native Americans,
actually derives from a good sense of humor
about a very serious problem: Dyslexia.
T.J. Butler, the boat's owner and skip
per, has struggled with dyslexia, a reading
reversal difficulty, since his first days of
elementary school. But with persistence
and a great deal of hard work, T.J. was able
to finish college and land a great job with
Johnson Johnson as a manufacturing
engineer/CNC programmer.
T.J.'s mother, Pat, wrote to us early this
year to tell us about the day T.J. named his
boat. "When I asked how he came to the
name he said it represented something he
had seen around the house for several
years," she writes. "When I still didn't un
derstand, he said, 'Mom, it's the green
bottle.' His father and I were so proud that
he could have fun with a problem which
could easily have kept him down."
Moored weekends in Newport Harbor,
the boat sails the waters of Narragansett
Bay. Pat assures us that other crews get a
real kick out of the name, and that the crew
of the "Nekenieh" likes to keep plenty of
the boat's namesake brand on board.
All of us at VMCO would like to wish T.J.
and his crew a successful racing season
and our hearty congratulations on a true
success story.
With a fine Irish stout like Murphy's, it's
not enough to install a tapline, serve a
few pints, and expect customers to come
back for more. Done correctly, there's an
art involved to the pouring of a pint of
Murphy's that's as profitable as it is easy
to learn.
As illustrated above, there are three
easy steps that will help ensure a perfect
pint of Murphy's every time. Starting with
a bar-clean pint glass, first tilt the glass at
a 45-degree angle to the nozzle head (1).
Using the side of the glass, (2,) pour until
three-quarters full. Leave the pint to settle
for a moment, and then top it off (3) by
gently pushing back on the tap handle.
For a uniquely Irish touch, (4,) deco
rate the head of the pint with a shamrock.
A bit of practice here helps, but it's really
very easy to learn, and it's a big favorite
on St. Patrick's Day.
Another key to making Murphy's a sales
success is letting accounts know about
Murphy's rich heritage and long tradi
tion. Brewed since 1856 at the Lady's
Well Brewery in County Cork, Murphy's
is a smoother alternative to traditional
stouts - and better suited to the American
palate.
Murphy's may be a relative newcomer
to our shores, but the speed with which it
is gaining acceptance indicates to us that
it fills a need in the marketplace.
Actv\e
