Amstel Light On Tap Reaches CA! VMCO Launches Print Radio Advertising for Heineken Special Dark For Amstel Light On Tap, it's been a quick trip "from sea to shining sea." Introduced to America only late last year in the New York metro area, (as part of the Host Marriott "Premium Stock" program,) Amstel Light barrels have already reached California. And the first East Bay accounts to carry Amstel Light On Tap? The Oakland Arena and Coliseum, home to the Golden State Warriors and the Oakland A's. Pictured here at the Coliseum in April are (left to right): Brady O'Connor, VMCO District Manager; Dave Smith, Volume Services General Manager; Kevin Costa, VMCO Northwest Division Manager; and Kurt Glazier, Miller Brands/East Bay Sales Manager. PUBLISHED BY VAN MUNCHING CO., INC. Vol. XIJV No. 1Summer, 1993 With the renewed interest American consumers are show ing in heartier beers, the time for making a stronger commitment than ever to the world's best dark beer has come. That's why VMCO has decided to put a major advertising budget behind Heineken Special Dark. For the first time since 1986, our target audience will be seeing full-page, full-color print advertising in some of America's best magazines. From Rolling Stone to Men's Journalfrom Premiere to Spy, the bold new ad you see here will be making a quality and heritage statement to the people most likely to choose an imported brand. Any similarities to recent Buckler Non-Alcoholic Brew print advertising are intentional. You see, we've found that consumers respond well to our "family of brands" positioning; they're more inclined to try a brand associ ated with the well-respected Heineken name. And for the first time ever, those consumers will be hearing the Heineken Special Dark message as well. In major markets, starting later this summer, we'll be run ning new 60-second radio advertising for the brand. In the ad, Special Dark is positioned as a quality, European alternative to all the microwbrews that keep popping up. Add to this the exciting Octoberfest POS and mug program, which you'll be hearing about, and you can see that it's a great time to put some real effort behind Heineken Special Dark. fe. the best Windmill

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1993 | | pagina 1