Amstel Light Moves Ahead With Strong POS
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VMCO Serves Up
Super Amstel Light
Promotions
New VMCO Product
Tee-Shirts Show Great Taste!
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VMCO's commitment to Amstel Light is certainly evident
in the wide array of attention-getting POS materials avail
able to youand never more so than in '88. The POS
pieces you see here are updated from our most success
ful efforts, such as the newly designed shelf strips, or en
tirely new, like the eye-grabbing Pole Topper/Counter Card.
Getting POS placed in your ac
counts will be easier than ever with
pieces like the mirrored chalk
board, with its strong identity-
building graphic and its usefulness
in on-premise settings. We think
you'll find similar enthusiasm for
the new Amstel Light digital clock,
sure to be a hit with its strong con
temporary design and its wood-
grained frame. For simple and
striking logo identification, you
can't beat the Amstel Light wall
plaque, or the newly designed,
smaller-sized table tents.
From shelf strips to 12-pack
riser cards, you can bet we've got
your off-premise needs covered as
well. It's all part of our constant ef
fort to help you sell more of Amer
ica's #1 imported lightAmstel
Light.
What do America's top tennis tourna
ments have in common? They all show
great taste in their Official BeerAmstel
Light. From the WCT Finals in Dallas to
the U.S. Pro Championships in Boston;
from the Trans-American Open in San
Francisco to the D.C. Bank Classic in our
nation's capitolAmstel Light will be
creating countless impressions on afflu
ent tennis fans across the countryin
cluding a seventh straight year as Official
Beer of New York's WCT Tournament of
Champions.
And there will be other promotions
as well for America's #1 imported low-
calorie beer. Throughout '88, look for
attention grabbers like the Amstel Light
Sun Umbrella Displaya pole-topper of
fering consumers the chance to buy the
attractive Amstel Light patio umbrella.
With even more promotions like this
coming your way, '88 will be the year to
think Light!
In case you hadn't seen them yet, we
thought you'd like a look at the new
VMCO product tee-shirts. With their
simple and striking designs, you're
sure to get great use out of the brand
new Heineken and Amstel Light tee-
shirts, as well as the latest Grizzly tee-
shirt with its newly enlarged graphic
for an even greater impact. With tee-
shirt weather almost here, make sure
you have plenty on hand!
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