New POS for America's #1 ImportHeineken Our New Truck DecalOn Ice! From Spring Break to Monday Night Football; Heineken Promotions in '88 When you carry America's #1 imported beer, you have to back it up with the best POS available. Heineken doesand then some. Here's a look at what's avail able to you in '88the quality, functional POS that enhances Heineken's strong quality image. We particularly wanted to draw your attention to a few of our new and rede signed items. Our latest pub mirror, with its etched design and strong logo identi fication, is sure to be a hit on-premise, as will the Heineken permanent chalk board, which fills a market need quite handsomely. We've created the smaller, easy-to-place table tent that you've asked for, as well. And very soon, the new Heineken clock that you see here will be availablewe've used modern mate rials to create a traditional look for a very functional piece. )Heineke^ 1 L1F/NBI<££/ 1 1V/7hB 7 on i' Best. When this "rolling billboard" becomes available later this year, you can expect to be the leading cause of thirst in your territory. Now in production, the new Heineken truck decal sports the most taste-appealing graphic around an inviting Heineken on ice. You'll see this mouth watering picture on many of the new Heineken POS pieces; creating a consistency of impactful consumer impressions in accounts, and on the road! In the off-premise segment, we'll con tinue, to make available the best in POS supportnewly designed shelf strips, case-stacker cards,in short, everything you need when you make your account calls. In '88, we're behind you with our best POS pieces yet! In addition to extensive media advertis ing and a wealth of POS materials, there is another important way in which Heine ken spreads its message to consumers: with special promotions throughout the year. In '88, we've already seen another successful St. Patrick's Day promotion and the third annual Heineken Challenge Cup Ski Race, which provided exposure throughout the Northeast. We're also cur rently running an in-arena advertising program in the Boston Garden. And as you read this, VMCO has just wrapped up attention grabbing participation in Spring Breakcreating strong consumer impressions in Daytona, South Padre Is land, Ft. Lauderdale, and Myrtle Beach. There's lots more to come this year, including a new Monday Night Football promotion and Heineken's participation in the Westchester Classic Golf Tourna ment, so be sure to take full advantage of the best promotions aroundby stocking plenty of America's #1 imported beer! Europe's finest Amèricafc Favomt yovtt in POUTED BEKll

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The Windmill | 1988 | | pagina 2