New POS for America's #1 ImportHeineken
Our New Truck DecalOn Ice!
From Spring Break
to Monday Night
Football; Heineken
Promotions in '88
When you carry America's #1 imported
beer, you have to back it up with the best
POS available. Heineken doesand
then some. Here's a look at what's avail
able to you in '88the quality, functional
POS that enhances Heineken's strong
quality image.
We particularly wanted to draw your
attention to a few of our new and rede
signed items. Our latest pub mirror, with
its etched design and strong logo identi
fication, is sure to be a hit on-premise,
as will the Heineken permanent chalk
board, which fills a market need quite
handsomely. We've created the smaller,
easy-to-place table tent that you've asked
for, as well. And very soon, the new
Heineken clock that you see here will
be availablewe've used modern mate
rials to create a traditional look for a
very functional piece.
)Heineke^ 1
L1F/NBI<££/ 1
1V/7hB
7 on i'
Best.
When this "rolling billboard" becomes
available later this year, you can expect
to be the leading cause of thirst in
your territory. Now in production, the
new Heineken truck decal sports the
most taste-appealing graphic around
an inviting Heineken on ice. You'll
see this mouth watering picture on
many of the new Heineken POS pieces;
creating a consistency of impactful
consumer impressions in accounts,
and on the road!
In the off-premise segment, we'll con
tinue, to make available the best in POS
supportnewly designed shelf strips,
case-stacker cards,in short, everything
you need when you make your account
calls. In '88, we're behind you with our
best POS pieces yet!
In addition to extensive media advertis
ing and a wealth of POS materials, there
is another important way in which Heine
ken spreads its message to consumers:
with special promotions throughout the
year. In '88, we've already seen another
successful St. Patrick's Day promotion
and the third annual Heineken Challenge
Cup Ski Race, which provided exposure
throughout the Northeast. We're also cur
rently running an in-arena advertising
program in the Boston Garden. And as
you read this, VMCO has just wrapped
up attention grabbing participation in
Spring Breakcreating strong consumer
impressions in Daytona, South Padre Is
land, Ft. Lauderdale, and Myrtle Beach.
There's lots more to come this year,
including a new Monday Night Football
promotion and Heineken's participation
in the Westchester Classic Golf Tourna
ment, so be sure to take full advantage
of the best promotions aroundby
stocking plenty of America's #1 imported
beer!
Europe's finest
Amèricafc Favomt
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in POUTED
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