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Inside: Alan Arkin Directs
New Heineken TV Spots
New POS for Heineken, Amstel Light,
GrizzlyHeineken's Latest
BillboardA Peek at Upcoming
Pole-Top Displaysand much more!
VMCO
You:
Strong
Teamwork
and
Support
in '88
PUBLISHED BY VAN MUNCHING CO., INC.
Vol. XXXIX, No. 1
Spring/Summer, 1988
In an increasingly
competitive imported
beer market, two things
continue to make Van
Munching Company a
success story: Quality and
Effort. The quality is in the
bottlefrom Heineken,
America's #1 selling import,
to Amstel Light, America's #1
selling imported light, to Grizzly,
an up-and-comer in the important
Canadian segment.
The effort is something we share in.
It means your salesmanship and our sup
port. It means our combined dedication
to making that extra effort in the market
place. And if the effort is there, it means
sharing the rewards of America's favorite imported
beers. In 1988, those rewards can be greater than everif we
continue to work together.
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