g5 ^5 Inside: Alan Arkin Directs New Heineken TV Spots New POS for Heineken, Amstel Light, GrizzlyHeineken's Latest BillboardA Peek at Upcoming Pole-Top Displaysand much more! VMCO You: Strong Teamwork and Support in '88 PUBLISHED BY VAN MUNCHING CO., INC. Vol. XXXIX, No. 1 Spring/Summer, 1988 In an increasingly competitive imported beer market, two things continue to make Van Munching Company a success story: Quality and Effort. The quality is in the bottlefrom Heineken, America's #1 selling import, to Amstel Light, America's #1 selling imported light, to Grizzly, an up-and-comer in the important Canadian segment. The effort is something we share in. It means your salesmanship and our sup port. It means our combined dedication to making that extra effort in the market place. And if the effort is there, it means sharing the rewards of America's favorite imported beers. In 1988, those rewards can be greater than everif we continue to work together. 1 all WlNDniLL v-vQL.l

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The Windmill | 1988 | | pagina 1