"AVery Happy Holiday Season To All." X THE JT Holiday Sales Cheer From Heineken and Amstel Light As always, my thanks and congratulations to all of you who "Work with the Ts that deliver." Because of your many contributions and cooperation, Heineken, Amstel Light and Grizzly have all enjoyed great sales success in 1985. In the coming year we intend to continue that success with even more advertising in all media, more P.O.S., more promotionsmore of everything that, with your continued sup port, will keep us #1. In the meantime, I'd like to wish each of you a very Happy Holiday Season and a healthy and prosperous New Year. Sincerely, PUBLISHED BY VAN MUNCHING CO., INC. Vol. XXXVI, No. 3 Winter, 1985 Holiday shopping just got a little easier. At grocery stores and supermarkets across the nation, there's a holiday reunion taking place in the form of an eye-catching display that teams Ameri ca's largest selling imported beer and imported light beerHeineken and Amstel Lightfor the very first time. What better way to help holiday shop pers stock up on "Everybody's Party Needs"? The new display is as unique in its simplicity as it is compelling in its message. Instead of unwieldy wire supports, the interlocking tubes that hold up the display fit snuggly onto a Heineken or Amstel Light bottle neck, so the display can be adjusted as the stacks are depleted and re-packed. Of course, displaying America's most popular imports side by side makes good sales sense all year 'round, but at holiday time it's especially impor tant to make it easy for shoppers to stock up on "Everybody's Party Needs." In support of this very special holi- day program, Van Munching is giving Heineken and Amstel Light blockbuster network television exposure. It's estimated that 87% of all U.S. households will see the highly memora ble Heineken television commercials this season. On all three networks, on only the best programmingshows like Hill Street Blues, Sixty Minutes, and NFL Footballthe Heineken message will be impossible to miss. Amstel Light's television support will reach a nationwide audience for the first time ever, in time for the all-impor tant holiday selling season. On such shows as Hardcastle and McCormick, Cheers, and Alfred Hitchcock Presents, Amstel Light will enjoy 331 million total vie wings this season. A massive holiday greeting from America's largest selling imported light beer. With an innovative new display (in holiday red and green!) and unprece dented television exposure, it's a sure thing that the holidays will bring good cheerand great sales for Heineken and Amstel Light. MIAMI VICE WIND Y^rAMsm jggips if g YsX mmsxïx en uiuirrae

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The Windmill | 1985 | | pagina 1