Very powerful, moving billboards
John Abraham honored
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AMSTEL Ëk
MACE—at VMCO the letters mean Maximum Aggressive Competitive Effort! To com
memorate that effective sales program, a medieval knight's weapon—a mace—was pre
sented to VMCO President, Leo Van Munching, Jr., commemorating the 1983 Sales
Program. From left to right, Geo. Kahl, VMCO Asst. Nat'l Sales Mgr., Mr. Van Munching,
John McAna, VMCO Nat'l Sales Mgr. and Ken Blair, VMCO Asst. Nat'l Sales Mgr.
HEINEKEN MOONLIGHT cruise on the
Liberty Belle is a great nautical idea for
that big Heineken banner, visible all over
Long Island Sound. Is there a party boat in
your territory?
COMMEMORATING ten years of service
in 1983, John Abraham, VMCO Western
Pennsylvania Rep, center, was awarded a
plaque and check at a lunch at the River
front Restaurant in Philadelphia. Present
ing the plaque is Fred Otto, Mid Atlantic
Divisional Manager, right, as VMCO Sis.
Rep. Bill Castelberg, Jr. offers best wishes.
A LIMITED number of this very special
Heineken can with the 50th Anniversary
indicia will be distributed to VMCO divi
sion managers.
HIGH ROLLERSWomen's bowling
team sponsored by a Heineken distributor
—Illinois Wholesale Liquor. Two of the
ladies work for the distributor, Denise Day
and Lin McLee. Left to right, Lin McLee,
Nancy Johnson, Tammy Day, Denise Day
and Ginger Smalley. High scores all!
to-
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With Heineken truck decals, it's easy to make a truck of any type into a terrific
sales tool. Here are some great examples.
James Paulus Distributors, Skokie, 111.,sells
the No. 1 Imported Light Bier and painted
this handsome Amstel moving billboard.
Grantham Distributors in Orlando, Fla.
did this fantastic trailer job. It's got
everything—Heineken and Amstel.
Roanoke Distributors in Roanoke, Va.,
keeps the Heineken message moving.
Nackhard Wholesalers, Flagstaff,
Arizona, with Heineken van decal set.
«if
THIS ATTRACTIVE LADY is Lisa Mas-
truobuoni of New Haven standing with a
big Heineken inflatable bottle—and plenty
of "Greenies" behind it for the Yale vs. U.
Conn. Football game at Yale Bowl. Heine
ken Day sold 50 cases!
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