IË3
Moving Messages
Yon Can't Miss!
Fabulous Display Ideas
For Your Territory.
From any angle, these smart looking
Heineken decals never stop selling the
#1 Imported Beer all over America.
Here are some more great examples.
Meittetart
A great Hein
eken or Am
stel display is
dynamite for
boosting
sales. Here
are several
that use a lit
tle creative
touch and a
bit of imagi
nationand
they really
sell!
Ik' "M
Crowning Touch!a tiara of Heineken
bottle caps decorate this attractive (and
demure) girl. A novel fashion idea, and
she should get credit for her creativity.
Butthe photo came in without a name
or location. Please, when you send in
photos, attach the facts for captions.
Men's Fashion Show—Heineken all
the way! Here are some of the salesmen
and drivers of Connecticut Beverage
Co., Norwich, Conn., who bought their
own Heineken jackets, shirts and caps
from the new VMCO fulfillment catalog
issued by Anchor Marketing, Inc., St.
Louis, Mo. From left to right: Humphrey
Amedeo, Joe Socha, Frank Amara,
Humphrey Rowan and Bill Petka.
King of Prussia, Pa., has a brand new truck with
both Heineken and Amstel decals. That's
VMCO Divisional Sales Manager, Fred Otto,
middle, with Walt and Tom Kunda.
-V»!' ?<i i 8
Southland Beverage Dist., Inc.
Marietta, Georgia
Wilson McGinley Distributors, Pittsburgh,
PA. In front of new panel trucks, left to right,
Bob Ewing, Sales Manager; Tom McGinley,
Salesman; and John Abraham, VMCO.
WK *M
|!T5*I£1
SUPER Amstel display was "sold
in" by Port Distributing Sales Rep
Harry Spengler and VMCO's
Dougias Brodman. Location, Pio
neer Supermarket in Manhattan.
Store Manager "was thrilled by
response120 cases in a week."
UNBUCKLE A Heineken
display was a big hit at
Nesh. Valley Beer and Soda
in Pennsylvania. That's
owner Bill Schmidt at left
and VMCO Rep William
Castelberg,
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DOUBLE DUTCH displays
in the Washington, D.C. and
Maryland areas have been
getting a lot of interest and
sales activity. VMCO Rep
Jim Castagna is shown be
side a typical, big Double
Dutch display featuring
cases of Heineken and
DeKuyper Schnapps.
BEST SELLER! Big 75 case
display in Albentsow's in
Fort Meyer, Florida. Sunset
Distributors sent us the
photobecause it moved a
lot of Heineken!
HEINEKEN Patio Um
brella adds a crowning
touch to this 100 case
Heineken display at
Consolidated Package
Store, U.S. Navy Sub
marine Base, Groton,
Conn. Store manager
John Terminesi says
the Heineken umbrella
was a terrific eye
opener and attention
getter and resulted in
big sales action.
Jack Core Distributing Co.,
Hammond, Louisiana.
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