Coast-to-Coast, Decal Sets Keep Selling Heineken Heineken Decal sets are attractive, beautifully made, flexible and they can fit any size truck. You can give your sales and profits a big lift by applying them to your trucks. Here are some great examples of decal use mmx Mmmkm mm PROST, AMSTEL! At the Gazebo Res taurant in Newton, Pa., Larry Leary, Bucks County Beverage in Pendel, Pa. (left); William Mcllvaine, Gazebo owner (center) and Bill Castelberg, Jr., new VMCO Sales Rep. toast with Amstel Light. AT THE NBWA Con vention in St. Louis, in front of the Heineken booth are, left to right, Bill Healy of Jul Fischer Distributing Company, East St. Louis, III.; Leo Van Munching, Jr., VMCO President; Jul Fisch er, Sr.; Greg Tigani of Wilmington, Del. and Jul Fischer, Jr. TOP SPOT FOR TOP SALES! This photo, taken in a big supermarket on the upper East Side in New York City, shows where the Number One import should always be displayed for big off-the-shelf action. Four facings Amstel Light, Heineken, Heineken Special Dark and Heineken in cans—get a lot of eye-attention and move our products fast. Getting shelf display like this is well worth the effort in bigger sales, bigger profits. And remember, you can get an additional facing by adding cans to bottle facings. VERY PRETTY six pack. At the "Dry Dock Pub" in Rocky Point, N.Y., a re cent party featured this giant hand made Heineken 6-Pack containing six attractive girls, each wearing a foil cap. Distributor in the area is Clare Rose, Patchogue, N.Y. WHEN the first shipment of low calo rie Amstel, 95 calories, arrived in the Chicago area to Geocaris-Metro Dis tributing, a lot of V.I.P.'s showed up. Dwarfed by the mountain of Amstel cases are, left to right, Norman Carlson, Metropolitan Sales Man ager; Angelo Geocaris, Owner; Russ Fromm, Marketing; Bob Waselewski, VMCO Divisional Manager; Bob Har- ley, Geocaris Sales Manager and Vito Bianco, President of Geocaris. Mbmu ^5If Longmont, Colorado—Centennial Beverage Corp. Salisbury, North Carolina—Bennett Distributing Co. Bloomington, IllinoisBreen Bever age Co., Inc. 4

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The Windmill | 1981 | | pagina 4