Coast-to-Coast,
Decal Sets Keep
Selling Heineken
Heineken Decal sets are attractive,
beautifully made, flexible and they can
fit any size truck. You can give your
sales and profits a big lift by applying
them to your trucks. Here are some
great examples of decal use
mmx
Mmmkm
mm
PROST, AMSTEL! At the Gazebo Res
taurant in Newton, Pa., Larry Leary,
Bucks County Beverage in Pendel,
Pa. (left); William Mcllvaine, Gazebo
owner (center) and Bill Castelberg,
Jr., new VMCO Sales Rep. toast with
Amstel Light.
AT THE NBWA Con
vention in St. Louis, in
front of the Heineken
booth are, left to right,
Bill Healy of Jul
Fischer Distributing
Company, East St.
Louis, III.; Leo Van
Munching, Jr., VMCO
President; Jul Fisch
er, Sr.; Greg Tigani of
Wilmington, Del. and
Jul Fischer, Jr.
TOP SPOT FOR TOP SALES! This photo, taken in a big supermarket on the
upper East Side in New York City, shows where the Number One import
should always be displayed for big off-the-shelf action. Four facings
Amstel Light, Heineken, Heineken Special Dark and Heineken in cans—get
a lot of eye-attention and move our products fast. Getting shelf display like
this is well worth the effort in bigger sales, bigger profits. And remember,
you can get an additional facing by adding cans to bottle facings.
VERY PRETTY six pack. At the "Dry
Dock Pub" in Rocky Point, N.Y., a re
cent party featured this giant hand
made Heineken 6-Pack containing
six attractive girls, each wearing a
foil cap. Distributor in the area is
Clare Rose, Patchogue, N.Y.
WHEN the first shipment of low calo
rie Amstel, 95 calories, arrived in the
Chicago area to Geocaris-Metro Dis
tributing, a lot of V.I.P.'s showed up.
Dwarfed by the mountain of Amstel
cases are, left to right, Norman
Carlson, Metropolitan Sales Man
ager; Angelo Geocaris, Owner; Russ
Fromm, Marketing; Bob Waselewski,
VMCO Divisional Manager; Bob Har-
ley, Geocaris Sales Manager and Vito
Bianco, President of Geocaris.
Mbmu ^5If
Longmont, Colorado—Centennial
Beverage Corp.
Salisbury, North Carolina—Bennett
Distributing Co.
Bloomington, IllinoisBreen Bever
age Co., Inc.
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