Come to think of it.a really great new Heineken ad! 25,000,000 Cases of Heineken Delivered Without a Traffic Jam! PUBLISHED BY VAN MUNCHING CO., INC. VOL. XXXI Spring, 1981 YV - WMS V Too bad we can't show this new Heine- ken ad in full color as it will appear in a list of magazines whose readers are the best prospects for Heineken nineteen national magazines includ ing Playboy, Sports Illustrated, Newsweek, New Yorker, Yachting, Peo ple, Road Track and Time. They reach four out of five primary pros pects, over thirty seven million of them. There will be radio spots, too, on more than two hundred stations in the top fifty markets. And big support in newspapers and trade publications. Heineken is not only the Number One import, it gives you the Number One National Advertising and Sales Promo tion backing! Vincent DeMichele, VMCO V.P. The logistics boggle the mind. Espe cially when you consider that those cases contain well over a half billion bottles of Heineken! And all of them get from the brewery in Holland to destinations all over America—plus Hawaii and Alaskawithout a hitch. The man chiefly responsible for this awesome shipping job is Vincent De Michele, Vice President of VMCO. In fact, this story started out to be a pro file of Vince, but he and his department are so totally involved in shipping the No. 1 import to customers, that this has become a story7 of the VMCO traffic op eration. With pictureson page 2. When Vincent DeMichele came to VMCO as Traffic Manager in 1958 there were three people in the department. Since then, the tremendous growth of Heineken in the U.S. market has ex panded the department considerably. Vince s Assistant Traffic Manager is Matt Nestor. Also on the staff in New York Continued on page 2) JnCHING CG.®t WY0RK.lt*. t AT 45T R <)yi N 3 y

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1981 | | pagina 1