wk wm J yy)y//s. v-v PUBLISHED BY VAN MUNCHING CO. VOL. XXX VMCO HoSds National Sales Seminar A three-day VMCO National Marketing and Sales Seminar for Division Mana gers was held recently at New York headquarters. The VMCO Sales execu tives concentrated on extensive plans for future growth and announced that fiscal 1980 saw a 4% increase in wholesaler Heineken depletions, again retaining our claim as "America's #1 Imported Beer." During the discussions, Mr. L. Van Munching, Jr., VMCO President noted that the increased competitive atmos phere the imported beer field has unfortunately led some competitors to present untruthful statements to both trade and public concerning Heineken. As a consequence, he said "our most effective response to those who have little regard for integrity7 and honesty7 would be to collectivelv zero in on the brands they represent. I ask your full support in this endeavor." The meeting also highlighted the strong sales results thus far achieved for Amstel Light Bier during its current introduction. Amstel, the first low- calorie beer imported from Europe currently in test markets around the country, continues to develop a high level of acceptance with its imported taste and quality7, with fewer calories. John McAna, VMCO National Sales VP, detailed the strong consumer and trade marketing efforts designed to ensure the continued growth of Amstel as the brand is rolled out nationallv. Winter, 1980 .'SS.'.'S. mm. rrri No. 1 TEAM! At the VMCO National Marketing and Sales Seminar were: (seated, left to right) John McAna, VP-National Sales Manager; Leo Van Munching, Jr., President; Ken Blair, Assistant National Sales Manager; and standing, VMCO Di vision Managers, left to right, Dan Neglia, Bob Pascale, Bill Morgan, Allen Acker- man, Gary Hegedorn, Fred Otto, Andy Mather, Roy Curry and Bob Waselewski. New Distributors On the Number One Team In the past several months, a number of new, top distributors, coast-to-coast, have been added to the Heineken fami ly. We welcome them and are happy to have these fine firms selling our prod ucts: Delta Brands, Inc., Modesto, Cali fornia; Inter-mountain Distributing Co., Billings, Montana; Red Carpet Dis tributing Company, Enid, Oklahoma; Georgia Crown Distributing Co., Co lumbus, Georgia; Martin Distributing Co., Inc., Martinsburg, West Virginia; Sunset Distributors, Inc., Seattle, Wash ington; Dana Distributors, Inc., Middle- town, New York; Raso Beer Distribut ing, Inc., Nyack, New York. Chicago Autumn Fair Consumes 450 Kegs of Heineken! From Bob Waselewski, VMCO Division Manager, comes big, four color clip pings about the Autumn Fair held in October on Navy7 Pier. This "Chicago Eest for Families" was a huge success, drew over 50,000 people. Heineken participated in the event and Heineken Light and Dark beers were served ex clusively. A total of 407 kegs of Light and 39 kegs of Dark were enjoyed by the Fair crowds. Another Number One- derful part)7! The Windmill Is Back Starting now, VMCO s Windmill is back in action. But we need your help to make it interesting and useful. You are our reporters and cameramen. We would appreciate any stories and photos (black and white, if possible) that you send in concerning Heineken and Amstel Light. Please send all mate rial to: Al Nilson, Van Munching Co., Inc., 51 West 51st Street, New York, N.Y. 10019. Thanks! Amstel Rated "Best of the Lights" The August issue of Los Angeles fea tured an article entitled "Light Beers Meet Head On" which gave the results of a ten-brand light beer tasting among the magazine's editorial staff. Amstel topped the list and was de scribed as "Tart, refreshing, flavorful. Best of the lights."

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1980 | | pagina 1