Best Wishes Good HealthJoy and Happiness for the New VAN MUNCHING CO., INC. VMCO HEINEKEN TRUCK DECAL PROGRAM MEETS ALL WHOLESALER VEHICLE REQUIREMENTS The VMCO/Heineken Truck 8c Van Decal Program is a flexible one which adapts to the many sizes and shapes of various wholesaler vehicles now in operation. The photo below shows how the VMCO/Heineken Truck 8c Van Decal Program provided attractive Heineken paint and decal markings for the varied types of vehicles currently being used by the General Wholesale Beer Company of Atlanta, Georgia. The van-truck on the left is a merchandising vehicle which services the larger on- and off-premise accounts; the route truck in the middle is the newest addition, and is rotated every two weeks on the most heavily populated routes; the van on the right serves in a utility capacity and has traveled over 100,000 miles covering the entire metropolitan area of Atlanta. More and more VMCO wholesalers are recognizing the opportunity to sell more profitable Heineken The #1 Imported Beer in America by taking advan tage of the valuable Heineken advertising/selling space on their vehicles. /J[l WFm Q Heineken VMCO 10-YEAR CLUB ADDS SEVEN NEW MEMBERS Congratulations to the seven new members now being added to the Van Munching 8c Co., Inc. 10-Year Club. All have faithfully served with the company for the past ten years, con tributing to its success during a period of tremendous growth. The new mem bers, with their present departmental assignments noted, are: Certainly this is an impressive num ber of new members, and indicates the strength of seasoned and experi enced employees throughout the vari ous departments of Van Munching 8c Co., Inc. The company has gained, and will gain, from their continuing service as it moves to new levels of expansion and growth. HEINEKEN 10-YEAR EXCLUSIVE AT MOSLER SAFE RATHSKELLERS The Mosler Safe Company has been serving Heineken exclusively at its Rathskeller Hospitality Parties for over ten years. Held in major cities across the country every year, these affairs are attended by select members of the financial communty, and attend ance at any one affair can reach the 4,000 mark. The most recent Mosler Rathskeller was held at the Sheraton Hotel in Philadelphia where some 2,500 people enjoyed 38 kegs of tre mendous-tasting Heineken. Pictured were (1. to r.) R. Guim, Bucks Cty. Bev.; F. Otto, VMCO; K. Bird 8c R. Myron, Mosler; J. McGuire, VMCO. IMPORTED S™* TASTES TREMENDOUS Ui-illL'l* NEWELL C. CARLOS SALES ROY V. CURRY SALES ELEANOR M. FERRARA ACCOUNTING PAUL F. GIERMANN SALES JOHN P. MCINERNEY WAREHOUSING HAROLD B. MATHER SALES FRANK PARRINO TRAFFIC

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The Windmill | 1976 | | pagina 4