HEINEKEN WHOLESALER DELIVERY FLEET EXPANDS HEINEKEN GIANT DISPLAY
WITH THE VMCO TRUCK AND VAN DECAL PROGRAM IN TOM THUMB SUPERMARKET
The VMCO/Heineken Truck 8c Van Decal Program is being utilized by
more wholesalers throughout the country. An increasing number of wholesalers
have recognized the opportunity to sell more profitable Heineken by taking
advantage of the valuable Heineken advertising/ selling space on delivery vehi
cles. The high-quality Heineken Decal Sets are available for trucks, and for the
increasingly popular van-type vehicle, and meet the needs of various types of
delivery units currently in operation. A booklet describing the program in full is
available through your local area Van Munching 8c Co. Sales Representative.
FOR MORE SALES
IN MORE PLACES
We salute the following newly ap:
pointed distributors and welcome them
into the fold of our happy family:
KOHLER DISTRIBUTING IS FIRST NEW JERSEY VMCO
WHOLESALER DEPLETING 100,000 CASES YEARLY
UPORTED HOLLAND BEER
owes Disr co
IMPORTED HOLLAND BEER
BAD AXE, MICH. Two handsome new Heineken vans of the Draves Distributing Co. are admired by (left
to right) Bill Burns, VMCO Sis. Rep.; with Ed Draves, John Ney and Mike Draves of the distributorship.
IMPORTED HOLLAND BEER
IMPORTED HOLLAND
LAPEER, MICH. Owners Dan Foran (I.) and Dave
Foran of Foran Beverage Co. now have this attrac
tive local Heineken advertising to help their sales.
DAVENPORT, IOWA Flynn Beverage Co. added
a new Ford van to their Heineken fleet, factory-
ordered in white as the base for the Decal Set.
DALLAS, TEX. The area's first giant floor display
of over 100 cases of Heineken Beer was erected
in Tom Thumb Super Market #42. From left are:
Dan Hart, Slsm., Sid Crow, Suprv., Glazer's
Wholesale Drug Co.; Bishop Allan, Store Director.
CENTENNIAL BEVERAGE CORP.
Greeley, Colorado
DAVENPORT DISTRIBUTING CO.
So. Lake Tahoe, California
DICHELLO INCORPORATED
Wallingford, Connecticut
DISTRIBUTING CO., INC.
Grand Island, Nebraska
DWAN CO., INC.
Torrington, Connecticut
G. T. BRITT'S, INC.
Athens, New York
HARTFORD DISTRIBUTORS, INC.
East Hartford, Connecticut
HOHENSTEINS, INC.
Woodbury, Minnesota
JOHNSTON BROS. DISTR. CO.
Glenwood Springs, Colorado
LYCOMING BEVERAGE CO., INC.
Williamsport, Pennsylvania
PETE DENNIS SULLIVAN, INC.
Crookston, Minnesota
STRICKLAND BEVERAGE COMPANY
Towanda, Pennsylvania
THOMAS DISTRIBUTING CO.
Auburn, Nebraska
TRIANGLE BEVERAGE CO., INC.
Durham, North Carolina
ZIGLAR DISTRIBUTING COMPANY
Winston-Salem, North Carolina
PATERSON, N.J. Congratulations to Kohier Dis
tributing Co. for becoming the first VMCO whole
saler in New Jersey to deplete over 100,000 cases
of Heineken in one year. Celebrating the event
during a Heineken Award presentation were (fore
groundI. to r.): Tom O'Hara, Kohier Sis. Mgr.;
Andy Graham, Kohier Pres.; Charlie Kaplan, VMCO
N.J. State Mgr.; and Joe Ferro, VMCO Sis. Rep.
