NEW VAN MUNCHING 60,000 SQ. FT. WAREHOUSE
NOW OPERATING IN MEADOWLAND, NEW JERSEY
To better serve the ever-increasing
sales volume of "The #1 Imported
Beer in the U.S.A.", Van Munching 8c
Co., Inc. has recently opened a new
modern warehouse in Meadowland,
New Jersey which is over twice the size
of its former warehousing facility.
The new 60,000 sq. ft. building was
specifically designed and constructed
to meet the needs of Van Munching 8c
Co., Inc. and incorporates space for
over 400,000 cases of Heineken Hol
land Beer, as well as an increased stor
age area for advertising point-of-sale
material and office space for warehouse
personnel assigned to the facility.
Located in Meadowland, N.J., a
short distance from Manhattan, the
new VMCO warehouse has easy access
to major highways and port facilities,
providing fast transportation to the
warehouse from the importation docks,
as well as from the warehouse to the
VMCO distributor. It is situated in a
new community-complex which in
cludes residential, commercial and
service areas all located within an at
tractive park-like surrounding.
HEINEKEN VAN DECALS AID
DISTRIBUTOR HEINEKEN SALES
All across the country, more and
more handsome distributor Heineken
delivery 8c service vans are appearing.
This popular Heineken sales tool makes
thousands of advertising impressions
each day, contributing to distributors
sales and profit success with "The #1
Imported Beer in the U.S.A."
HEINEKEN PROMOTED WITH
UNIQUE 1912 "DELIVERY VAN"
TOLLAND BEER
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IMPORTED HOLiANÖi BEER
VMCO Pres. Mr. L. van Munching (center) indicates the reason for expansion Tremendous Selling
Heineken Holland Beer to VMCO Traffic Mgr. V. DeMichele while at the recently constructed facility.
Outside the warehouse, Messrs. van Munching and DeMichele inspect the yard and loading areas where
weather-proof, hydraulically-operated loading docks are capable of simultaneously loading eight trailers.
As merchandise was moved into one small area of the new 60,000 sq. ft. VMCO warehouse, over 500
pallets of Heineken Holland Beer were dwarfed by the huge interior space which has a 20 ft. ceiling clearance.
COLTON, CALIF. Gate City Beverage added this
van to the Heineken Distributor Delivery Fleet.
MUSKEGON HTS., MICH. The Heineken Van
Decal Set also fits the window van at Niff Bev. Co.
KNOXVILLE, TENN. F. B. Kuhlman, Kuhlman,-
Murphy Co. beside his handsome new Heineken van.
GENEVA, ILL. Bob Waselewski, VMCO Div. Mgr.
(I.) and John Bogiano (r.), Owner of Geneva Bottling
Works, admire Mr. Bogiano's 1912 Mercury "Deliv
ery Van", one of three still in existence. Still operat
ing under its own power, this unique vehicle parades
for Heineken Beer during many important holidays.
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