SEASON'S
QReeriNGs
llnited States Lines
100TH HEINEKEN DIRECT CONTAINER TO PORT OF
PHILADELPHIA IN '75 ARRIVES VIA U.S. LINES
The dramatic sales increases of
Heineken Holland Beer in the Phila
delphia area were recently attested to
by the welcoming of its 100th direct
container shipment during 1975. On
hand to greet the milestone container
were representatives of the Van
Munching 8c Co., Inc. sales force, dis
tributors, customs brokers and steam
ship lines, as well as the U.S. Customs
Service and the Port of Philadelphia.
The large group attending the occa
sion underlined its importance, both
in terms of the tremendous increase in
Heineken sales in the area, and in
terms of the great transportation busi
ness those sales represent.
Looking forward to the coming year,
it is expected that the increased eco
nomic activity in The Bicentennial City
during 1976 will increase Heineken
beer sales to even higher levels.
HEINEKEN P.O.S. FOR ALL
TYPES OF STORE DISPLAYS
When a customer is making a buy
ing decision at the point-of-purchase,
an attention-getting Heineken store
display helps make the sale. Items from
the wide variety of Heineken p.o.s.
material can be utilized to tailor-make
a display for every type of store as
the display ideas below illustrate.
HEINEKEN EXCLUSIVE AT MOSLER SAFE CO. PARTIES
Over the years, Heineken Holland
Beer on draught has been the exclusive
beverage served at Mosler Safe Co.
Rathskeller Parties held in major cities
across the country for select members
of the financial community.
At a recent Rathskeller Party in
Miami at the Fontainbleau Hotel,
thirty-two 13.2 barrels of Heineken
were enjoyed by those attending. At
left, assisting at the affair were: Su-Ro
Distr. Co. Supervisors Walter Deusch
(1.) and George Domingues (r.) with
VMCO Sis. Rep. Jack Hymes.
PORT OF PHILADELPHIA Greeting the commemorative 100th direct Heineken container entering the
Bicentennial City's port during 1975 are (left to right): G. Aghoian, Customs Bkr.; R. Bauso, U.S. Lines;
J. Steintz, U.S. Customs; T. Kunda, Kunda Bev.; D. Origlio, Origilio Distr.; J. McGuire, VMCO Sis. Rep.;
C. Cavalli, Bucks Cty. Bev.; F. Otto, VMCO Div. Mgr.; W. Kunda, Kunda Bev.; J. Verheggen, Del. Riv.
Port Auth.; R. Spaziani, Spaz Bev.; T. Glenwright, Origlio Distr.; C. Tague, Customs Bkr.; T. Smith, U.S. Lines.
WILMINGTON, DEL. Well-placed in a store
traffic area to capture attention and remind cus
tomers to buy "The #1 Imported Beer", this seven-
case Heineken display was created by VMCO Sis.
Rep. Arne Lucenius at Northtown Liquors to make
an attractive and eye-catching selling floor unit.
NEW YORK, N.Y. A combination Heineken win
dow display and floor display helped Geno (shown
above) of First Avenue Market to move seventy-
five cases of Heineken Holland Beer in two weeks.
Even with limited store-space, the five-case Heineken
Cardboard Floor Display fits in as a profit-maker.
NAPLES, FLA. Salesman Ed Bartlett of Sunset
Distr. Co. in Ft. Meyers with an impressive two
hundred and twenty-four case Heineken display in
a Grand Union supermarket. With no shelves in the
lower portion of the store unit, Heineken cases
were slope-cut for a neat stacking of merchandise.
0*mm as a mmmirn
rtreil HOLLAND
rlti BEER
