HEINEKEN DISPLAY PROGRAM FOR MORE OFF-PREMISE SALES
A recent Heineken Display Program in the Milwaukee, Wisconsin area was
successfully completed by Ben Szyain of Federl Distributing Company. Over 470
case of tremendous-tasting Heineken went into 26 off-premise "Show 8c Sell"
displays featuring Heineken Light Lager and Heineken Special Dark Beer. The
displays used many of the attractive Heineken point-of-sale units available to
create Heineken profit-centers in retail stores. As Heineken continually increases
its consumer acceptance and sales leadership, more and more retailers are
realizing the profit potential of imported beer, and recognizing the volume
potential of the leader in the field of "The #1 Imported Beer in the U.S.A.!".
ADD SALES WITH HEINEKEN TRUCK DECALS
Sell more Heineken by taking advan
tage of the valuable Heineken adver
tising/selling space on delivery vehi
cles. A rolling Heineken billboard
works continuously, reaching thou
sands of customers every day, while the
vehicle services accounts. And attrac
tively marked Heineken trucks leave
a good impression on customers as they
make their daily deliveries.
The high-quality Heineken Decal
Sets are available for trucks, and for
the increasingly popular van-type ve
hicle, and meet the needs of various
delivery units currently in operation.
I imported
vrnSlmm
BIG INCREASE IN MAGAZINE
ADVERTISING FOR HEINEKEN
To the already big 1975 Heineken
national magazine schedule, 8 more
full-page, full-color advertisements
have been added by VMCO in Sports
IllustratedNew Yorker, Newsweek,
Gourmet, and Esquire magazines. This
makes a total of 45 insertions during
1975, with Heineken continuing to
lengthen its lead as the #1 malt bever
age advertiser in national magazines.
In addition, College Football Pro
grams across the country, in 93 schools
at 506 total games, plus the Rose Bowl
Game, will carry a full-page, full-color
Heineken advertisement during the
'75 September, October, and November
college football season now under way.
Ever increasing with increases in
sales, Heineken advertising provides
the biggest support of any imported
beer, and continues to add its weight
toward building the sales of "The #1
Imported Beer in The U.S.A.".
VMCO '75 HEINEKEN RADIO
CAMPAIGN LARGEST EVER
In 1975, Heineken radio advertising
has increased in major markets by over
30%, covering 38 weeks of peak Heine
ken sales periods throughout the year,
including the current campaign from
September thru December. Philadel
phia was also added to the coverage.
And a new one-minute Heineken ra
dio commercial currently being broad
cast has a Dutch Windmill theme that
says "Imported Heineken" in a tasteful
and memorable way, and includes ad
ditional "sell" for Heineken Draught.
In supplemental markets, Heineken
radio campaigns have also begun in
Detroit, Minneapolis, Denver and Balt
imore. Increased schedules were also
set for Miami, Ft. Lauderdale, Orlando
and Honolulu; and Heineken cam
paigns have also been heard in San-
Francisco, Dallas, Houston, New Or
leans, Jacksonville and Tampa.
FOR MORE SALES
IN MORE PLACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
PteteiH
KING OF PRUSSIA, PA. Standing in front of a
handsome Heineken truck of Watson Kunda Sons
is (I.) J. McGuire, VMCO; and (r.) Kevin Kunda.
ORLANDO, FLA.The new Heineken van of Grant
ham Dist. Co., Inc. is one of three similar units now
in operation in this popular Florida resort area.
ROCK ISLAND, ILL. Each of the three similarly
marked Heineken vehicles in the fleet of Flynn Bev
erage, Inc. presents a prestige impression.
ABC DISTRIBUTORS, INC.
Asheville, North Carolina
NEAL W. KAYE, INC.
Harahan, Louisiana
HORNELL WHLSE. GROCERY CO.
Hornell, New York
JOHN MERLO, INC.
Homer City, Pennsylvania
