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HEINEKEN DISPLAYS MOVE MERCHANDISE
As Heineken Holland Beer increases its sales leadership, more and more
retailers are recognizing the profit potential of volume Heineken sales through
prominent and attractive off-premise displays of Heineken Holland Beer. A
wide range of Heineken point-of-sale material is available to create the most
effective display for retail outlets. Heineken Light Lager and Heineken Special
Dark Beer, either alone or together, can be a great 4'profit-center" in any store.
100,000 CASE MILESTONE
FOR MIAMI VMCO DISTRIBUTOR
1974 Heineken sales for the Su-Ro
Company of Miami, Florida reached
the 100,000 case mark on November
4th. The record milestone was checked
with a computer tally and the 100,000th
case of Heineken for 1974 was counted
on the conveyor line, and turned out
to be a case of Heineken Special Dark
Beer. A fine Heineken marketing effort
by all those whose constant efforts have
helped achieve this milestone and
widen the margin of Heineken leader-
ship.
In the picture above, at the lower
left, the record Heineken case is point
ed out by Joe Goodman, a Sales Super
visor for Su-Ro. Directly above him is
Jack Hymes of VMCO; followed clock
wise by Su-Ro personnel: Dennis Katz,
Gen. Mgr.; and Sales Supervisors Wal
ter Deusch and Rene Gonzalez.
NEW MEMBERS ADDED
TO VMCO 10-YEAR CLUB
Congratulations are in order for the
three new members being added this
month to the VMCO 10-Year Club
honor roll. All have served 10 years
with distinction as members of the
VMCO National Sales Force. With
present territories noted, they are:
Richard W. Bidewell
N.C., W. Va., 8c So. Va.
Edmund F. Byrne
Eastern Upstate New York
Kaj Frost-Jensen
Illinois
The last 10 years have certainly
shown tremendous sales gains for
Heineken Holland Beer in its success
ful rise to its present position as "The
#1 Imported Beer in the U.S.A.". And
the three honorees have certainly add
ed their share to this record perform
ance during their many years of faith
ful VMCO service. A hearty Heineken
toast to this trio of fine VMCO men!
and best wishes in the years to come.
wk May all 1
joys of the Season
and may 1975 be
one of your best.
VAN MUNCHING CO., INC.
NORTHBROOK, ILL. A 64-case display of Heine
ken Light and Dark Beer at Sunset Liquors utilizes
many of the available Heineken point-of-sale units.
WEST SPRINGFIELD, MASS Attractive Heineken
case designs on both Heinken Light and Dark Beer
are attention-getters at Town Country Liquors.
Betidk
