holland bum
#1 POSITION STRESSED IN
HEINEKEN TRADE ADVERTISING
NEW HEINEKEN DISPLAY
AT ROCKEFELLER CENTER
TREMENDOUS RESPONSE TO '74
HEINEKEN STEMWARE OFFER
Thousands upon thousands of con
sumers from around the country have
responded during 1974 to the two
Heineken advertisements shown above.
Each advertisement was couponed, and
required the consumer to send in their
check for the set of 6 imported Heine
ken Stemware glasses. Months after the
ads had appeared, the checks were still
coming in, giving excellent proof to
the readership of Heineken advertis
ing. And now there are Heineken
reminders in every beverage-serving
home where Heineken Stemware is
proudly displayed and used.
During 1974, Heineken trade adver
tising has stressed the #1 position of
Heineken Holland Beer to the major
beverage buyers in restaurants, clubs,
and hotels. Reaching them continually
with insertions in "Hotel/Motel Man
agement", "Club Management", and
"Hospitality" magazines, the message
to the buyers as shown in the above
advertisement, is strong and clear
Heineken Holland Beer is the #1 Im
ported Beer in the U.S.A., with no
exception. Volume profit potential in
creases with the leader. This leadership
Heineken trade advertising stresses.
New Yorkers and visitors alike have
been complimenting the new Heineken
window display recently placed in
famous Rockefeller Center in New
York City. Just in time for the holiday
crowds, the display promotes both
Heineken Light Beer and Heineken
Special Dark Beer with both motion
and lighted display pieces to capture
the eye of the thousands visiting the
well-known Rockefeller Center area
during the holiday season.
The location, personally developed
through the efforts of Mr. Leo Van
Munching, President of Van Munching
8c Co., Inc., and ever the Heineken
Star Salesman, indeed effectively pro
motes "The #1 Imported Beer in the
U.S.A." during a prime selling season.
HEINEKEN TASTES TREMENDOUS
AT LEADING MIAMI STORES
Heineken tastes tremendous-
no wonder it's number one.
"ssr:
A Heineken-tasting promotion, held
at two stores in the Burdine chain in
Miami, featured both Heineken Light
and Heineken Special Dark Beers. The
successful promotion at these well-
known specialty stores was arranged
through the local VMCO distributor
The Su-Ro Company of Miami.
After Gus Suess, shown above, poured
Heineken for shoppers at Burdine's
163rd street store, he received such
comments as "The best beer in the
world" and "I didn't know about
Heineken Dark it's delicious".
NEW HEINEKEN WHOLESALER
TRUCKS TAKE TO THE ROAD
Heineken Beer.
i'hk it Ike imported
'^H^ioeken Seer glass*
takes ei&eres
very «ieety.
2/3 Page Ad 1 Col. Ad
Trade Advertisement
Heineken, ffelteds finest
is trufy Atstiumbt-r one
imp» >rt«l bear. And Stt means ex.x|IMreIS says.
Mure l lémêm ««jipontii. rnoa- f fetekes fesokl
more 1 kweken is enjoyed in the U.S.AJthan any other
imported beer ftp» any where in the world.
GREENSBORO, N.C. Hitchcock Bev. Co., Inc.
leaves a prestige impression with its Heineken van.
lMW#ï£D
BROWN DEER, WISC. Federl Distr. Co. added
a handsome Heineken delivery vehicle to their fleet.
