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Heineken
Heineken
HEINEKEN WHOLESALER TRUCK FLEET GROWS
USING VMCO TRUCK VAN DECAL PROGRAM
HEINEKEN EXCLUSIVE AT
MOSLER RATHSKELLER PARTY
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NEW SALES PERSONNEL
JOIN VMCO FAMILY
HEINEKEN RADIO CAMPAIGN
EXPANDED IN MAJOR MARKETS
FOR MORE SALES
IN MORE PLACES
IMPORTED HOtUND BO» "Jm
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CINCINNATI, OHIO The H. Dennert Distr. Corp.
leaves a prestige impression with both consumer
and trade with its attractively-marked Heineken van.
A hearty Heineken welcome to the
following new sales personnel who
have joined VMCO in the territory
noted:
Central New Jersey
John Menzione
Eastern Pennsylvania
William Flick
Michigan
William J. Burns
Southern California
Gary Hegedorn
Gary William Freeman
Frank J. Cassady
Northern California
Joseph G. Calegari
Oregon 8c Washington
Harold W. Forsyth
We wish them success in their new
positions with Van Munching 8c Co.,
Inc. and look forward to their sales
contributions to "The #1 Imported
Beer in the U.S.A." Heineken.
SARASOTA, FLA. The new Heineken van of Acme
Distributing Co. provides additional advertising ex
posure for "The #1 Imported Beer in the U.S.A.".
Preparing for the Holiday Season,
the Heineken Radio Campaign has
been expanded to three full months
September thru December. Top-rated
stations in New York, Chicago, Los
Angeles, Boston, and Washington, D.C.
are currently airing heavy Heineken
schedules to further holiday sales.
The current Heineken radio cam
paign reinforces the two previous suc
cessful radio campaigns during 1974
and will feature the theme "Heineken
tastes tremendous no wonder it's
#1!" in a prestige format with memor
able original music and sales-making
copy. Heineken broadcast advertising
adds additional weight to the continu
ous Heineken advertising appearing in
major national magazines throughout
the year and results in the heaviest
VMCO consumer promotional sup
port 21/2 million dollars during '74
ever mounted for the brand.
NEW ORLEANS, LA. Heineken
was served exclusively at a recent Rath-
skellar Party hosted by The Mosler
Safe Company for members of the fi
nancial community. Some 800 people
enjoyed Heineken on draught at the
successful event. Mr. Robert W. Myron
(left)Mosler's Dir. of Advtg. raised a
Heineken toast to Roy V. Curry
(right)VMCO Div. Mgr.; and Ernest
J. Munster (center)VMCO Sis. Rep.
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
MORGAN DISTRIBUTING CO.
Alton, Illinois
SHEFFER BEER DISTRIBUTOR
York, Pennsylvania
BOLLIN DISTRIBUTING CO., INC.
Chadron, Nebraska
BOTTLED BEVERAGE, INC.
Sparta, Wisconsin
HUB DISTRIBUTING CO.
Grand Junction, Colorado
BLAIR DISTRIBUTING CO.
Blair, Nebraska
PREMIUM BEVERAGE, INC.
Bismarck, North Dakota
CAMMARANNO BROS. DIST. CO.
Olympia, Washington
RAYMOND DISTRIBUTING CO.
Scottsbluff, Nebraska
STEIN'S DISTRIBUTING COMPANY
Clackamas, Oregon
FRANKLIN DISTRIBUTORS, INC.
Enfield, Connecticut
KEN McCARVILLE DISTRIBUTING
Spring Green, Wisconsin
PREMIUM BEVERAGES, INC.
Minot, North Dakota
IMPORTED
tastes tremendous
imported
TASTES TREMENDOUS
The VMCO/Heineken Truck 8c Van Decal Program is being utilized by more
wholesalers throughout the country. An increasing number of wholesalers have
recognized the opportunity to sell more profitable Heineken by taking advan
tage of the valuable Heineken advertising/selling space on delivery vehicles. The
high-quality Heineken Decal Sets are available for trucks, and for the increas
ingly popular van-type vehicle, and meet the needs of various types of delivery
units currently in operation. A booklet describing the program in full is avail
able through the local Van Munching 8c Co. Sales Representative in your area.
CHICAGO, ILL. Above are two of the four handsome Heineken trucks recently added to the fleet of
Van Merritt Company. These Heineken "Moving Billboards" are seen by thousands of customers daily.
