HEINEKEN DISPLAY SEEN BY 20,000 PEOPLE DAILY Placed by radio station WMAQ in Chicago's famous Merchandise Mart, this attractive Heineken display was viewed by more than 20,000 people during each working day. The six-foot showcase, located in a high-traffic area of the Mart, captured attention with the famous illuminated/motion unit the Heineken Windmill as a center piece for the display. Viewed during the Heineken radio schedule aired on WMAQ in the Chicago area, the Heineken display added substantially to the hundreds of thousands of con sumer impressions made by the famous Heineken radio commercial and jingle. HEINEKEN FEATURED AT WELL-KNOWN SYRACUSE RESTAURANT VMCO AT 37th ANNUAL N.B.W.A. CONVENTION Wholesalers from across the country gathered recently for the 37th Annual National Beer Wholesaler's Association convention at the Chicago Palmer House Hotel. The four-day convention was held during the last week in October with a record number of wholesalers attending this major N.B.W.A. affair. The VMCO Hospitality Suite was a large, attractive room which offered a friendly and familiar atmosphere for VMCO personnel to greet conventioneers. Heineken on draught was served and VMCO/Heineken exhibits, displays and point-of-sale provided an informative background which many visitors compli mented. VMCO Sales Staff members from all parts of the country were on hand to greet the wholesalers personally. And the large number of distributors visiting the VMCO Hospitality Suite was indeed a tribute to the importance they place on their VMCO/Heineken affiliation and "The 1 Imported Beer in the U.S.A." We sincerely hope our distributors found the convention helpful for their continued success during the coming year, and we express our thanks to all our visitors for the opportunity to talk with them during this fine convention. Weber's Restaurant in Syracuse, N.Y. has long been a favorite for its oldtime charm and atmosphere which provides a perfect setting for its fa mous dishes. And Heineken on draught is featured in special mugs as a perfect tablemate for the hearty food. As host for a New York Restaurant Associa tion dinner held at his restaurant, Mr. Weber served tremendous-tasting Hei neken to all the restaurateurs attend ing. Pictured above are Mr. Wilhelm Weber (right) serving "The #1 Im ported Beer in the U.S.A." to Mr. Jos eph Colucci ol the area VMCO dis tributor Netti Wholesale Beverage. California's Al Markstein (I.), East Bay Bev. Co., and Lou Rossi (r.) of Rossi Distr. Co., of San Fran cisco with L. Van Munching, Jr., VMCO Exec. V.P. The main Heineken display of the Van Munching Co., Inc. Hospitality Suite provided an attractive and eye-catching focal center for convention visitors. Richard Karnes (I.) of A.S. Barbaro, Inc., Memphis, Tenn. joins VMCO's Andy Mather (c.) and Bob Waselewski in a toast to Heineken Holland Beer. J. P. Connelly, VMCO V.P. (right) welcomes Andrew Vecsey (left) and Frank Scoby (center) of Better Brands of N.Y., Inc. to the VMCO Hospitality Suite. Enjoying Heineken with (2nd from right) VMCO Exec. V.P. Leo Van Munching, Jr. were visitors from Quad County Distr. Co., Geneva, III.: (I. to r.) T. Sheridan, M. Bonine, J. Holm and T. Kappele. At the Heineken display were (left to right) Fred Otto, VMCO State Mgr.; Mr. Mrs. Jack McGinley and Mr. Mrs. Fritz Wilson of Wilson-McGinley, Inc., the VMCO distributors in Pittsburgh, Penna.

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The Windmill | 1974 | | pagina 2