HEINEKEN DISPLAY SEEN
BY 20,000 PEOPLE DAILY
Placed by radio station WMAQ in
Chicago's famous Merchandise Mart,
this attractive Heineken display was
viewed by more than 20,000 people
during each working day. The six-foot
showcase, located in a high-traffic area
of the Mart, captured attention with
the famous illuminated/motion unit
the Heineken Windmill as a center
piece for the display. Viewed during
the Heineken radio schedule aired on
WMAQ in the Chicago area, the
Heineken display added substantially
to the hundreds of thousands of con
sumer impressions made by the famous
Heineken radio commercial and jingle.
HEINEKEN FEATURED
AT WELL-KNOWN
SYRACUSE RESTAURANT
VMCO AT 37th ANNUAL N.B.W.A. CONVENTION
Wholesalers from across the country gathered recently for the 37th Annual
National Beer Wholesaler's Association convention at the Chicago Palmer
House Hotel. The four-day convention was held during the last week in October
with a record number of wholesalers attending this major N.B.W.A. affair.
The VMCO Hospitality Suite was a large, attractive room which offered a
friendly and familiar atmosphere for VMCO personnel to greet conventioneers.
Heineken on draught was served and VMCO/Heineken exhibits, displays and
point-of-sale provided an informative background which many visitors compli
mented. VMCO Sales Staff members from all parts of the country were on hand
to greet the wholesalers personally. And the large number of distributors visiting
the VMCO Hospitality Suite was indeed a tribute to the importance they place
on their VMCO/Heineken affiliation and "The 1 Imported Beer in the U.S.A."
We sincerely hope our distributors found the convention helpful for their
continued success during the coming year, and we express our thanks to all our
visitors for the opportunity to talk with them during this fine convention.
Weber's Restaurant in Syracuse,
N.Y. has long been a favorite for its
oldtime charm and atmosphere which
provides a perfect setting for its fa
mous dishes. And Heineken on draught
is featured in special mugs as a perfect
tablemate for the hearty food. As host
for a New York Restaurant Associa
tion dinner held at his restaurant, Mr.
Weber served tremendous-tasting Hei
neken to all the restaurateurs attend
ing. Pictured above are Mr. Wilhelm
Weber (right) serving "The #1 Im
ported Beer in the U.S.A." to Mr. Jos
eph Colucci ol the area VMCO dis
tributor Netti Wholesale Beverage.
California's Al Markstein (I.), East Bay Bev. Co.,
and Lou Rossi (r.) of Rossi Distr. Co., of San Fran
cisco with L. Van Munching, Jr., VMCO Exec. V.P.
The main Heineken display of the Van Munching
Co., Inc. Hospitality Suite provided an attractive
and eye-catching focal center for convention visitors.
Richard Karnes (I.) of A.S. Barbaro, Inc., Memphis,
Tenn. joins VMCO's Andy Mather (c.) and Bob
Waselewski in a toast to Heineken Holland Beer.
J. P. Connelly, VMCO V.P. (right) welcomes Andrew
Vecsey (left) and Frank Scoby (center) of Better
Brands of N.Y., Inc. to the VMCO Hospitality Suite.
Enjoying Heineken with (2nd from right) VMCO
Exec. V.P. Leo Van Munching, Jr. were visitors
from Quad County Distr. Co., Geneva, III.: (I. to r.)
T. Sheridan, M. Bonine, J. Holm and T. Kappele.
At the Heineken display were (left to right) Fred
Otto, VMCO State Mgr.; Mr. Mrs. Jack McGinley
and Mr. Mrs. Fritz Wilson of Wilson-McGinley,
Inc., the VMCO distributors in Pittsburgh, Penna.