SEASON'S QReedNQS SUCCESSFUL HEINEKEN DISPLAY ADDS SALES UNIVERSITY CELEBRATES 25TH ANNIVERSARY WITH HEINEKEN Consumers Report "Heineken Tastes Tremendous!" CONGRATULATIONS TO A VETERAN VMCO WHOLESALER FOR MORE SALES IN MORE PLACES The Coldsprings Beer 8c Wine Store in Austin, Texas developed the 50-case Heineken floor display pictured above for a successful promotion held re cently, reports Paul F. Giermann, VMCO Sales Representative. Twenty- nine cases of tremendous tasting Hein eken moved initially from the floor in the first stage of the promotion and the happy owners will continue their suc cessful Heineken merchandising for "The 1 Imported Beer in the U.S.A.." Although all of the imported beers in the Austin market are available at the Coldspring store, the owners find that Heineken has the most consumer demand for profitable stocking. This attractive retail outlet is located in the Dobie Center, a high-rise stu dent dormitory complex on the Uni versity of Texas Campus in Austin. The first three floors of this modern student center contain stores, restau rants and a theater providing a full range of services for the community. The State University of New York recently celebrated their 25th anniver sary at Stony Brook, Long Island, New York. Heineken Holland Beer was served at their Open House Program where some 5,000 people enjoyed the various events scheduled throughout the day. Campus tours, demonstrations and entertainment programs created a memorable occasion celebrated with a memorable beer Heineken. k In the daily flow of mail into the VMCO New York Main Office come many unsolicited consumer testimon ials for "The #1 Imported Beer in the U.S.A.". Below is just a sampling: I've been drinking beer for many years. I've switched often between five or six domestic beers and finally was given a taste of Heineken beer. All I can say is WOW. As far as I'm concerned, Heineken beer has the best taste I have ever experienced in a beer. Heineken beer is a lot more ex pensive than domestic beer, but it is well worth it for its taste. Thank you for making such a taste available to the American People. I.S.C.—New City, N.Y. "Heineken Tastes Tremendous", I can't agree with you more concern ing the taste of Heineken. F.J.D.Granville, Ohio Heineken is by far the best it has ever been my pleasure to consume. R.Y.Port Washington, N.Y. We have been drinking Heineken Beer for many years, and really think that it is tops in quality. P.R.Oakland, California Your beer is the best in the world. M.S.Storrs, Conn. We used to be drinkers. But no more! A good friend of mine got us to try Heineken. Let me tell you, one sip and that was it for all the other beers. L.R.—Glendale, N.Y. Congratulations are in order to Mr. Fred Hitchcock, Sr. (above right), own er of Hitchcock Beverage in Greens boro, North Carolina. Mr. Hitchcock is soon to celebrate his 70th birthday, his 30th year as a wholesaler, and his 15th year as a VMCO distributor. Recently Mr. Fred Otto, VMCO State Mgr. (above left)arrived at the Hitchcock warehouse at 9 A.M. sharp and found that Mr. Hitchcock himself was going to work with him that day. After loading their car with Heineken point-of-sale material, they started the day's work and made twenty chain store calls, in addition to several on- premise calls, checking the Heineken distribution, pricing and shelf position. In all, they spent a very productive day placing Heineken p.o.s., packing- out shelves, selling Heineken Special Dark Beer and booking Heineken Hol iday Displays. And Fred reports that it was a genuine pleasure working with Mr. Hitchcock an enthusiastic, en ergetic and well-liked gentleman who was immediately recognized by every one in the market. During the day they also reviewed other phases of the Greensboro market and Mr. Hitchcock also agreed to use a Heineken Van De- cal Set on a new panel truck he is about to purchase. A full day's work for a veteran VMCO wholesaler Air. Fred Hitchcock, Sr. seventy years young and still selling strong for "The #1 Imported Beer in the U.S.A.". Congratulations and Best Wishes to him for continued success! We salute the following newly ap pointed distributors and welcome them into the fold of our happy family: NEBRASKALAND DISTRIBUTING CORP. Blair, Nebraska STANDARD LIQUOR CORPORATION Wichita, Kansas ACME DISTRIBUTING COMPANY Sarasota, Florida

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The Windmill | 1973 | | pagina 4