HEINEKEN DISPLAY UNITS
ADD HOLIDAY SALES
NEW HEINEKEN BREWERY
BEING CONSTRUCTED
NEW SALES PERSONNEL
JOIN VMCO FAMILY
HEINEKEN MAINTAINS
STRONG SALES GAINS
NEW HEINEKEN
DISTRIBUTOR NAMED
FOR MORE SALES
IN MORE PLACES
The Heineken Window Center Piece
pictured below and the Heineken
Cardboard Floor Stand at the right
make a winning Heineken sales com
bination during the holiday season.
Bright and eye-appealing, both units
are design matched to capture cus
tomer attention first in the store
window, then on the selling floor with
five cases of tremendous tasting Heine
ken. These easy to set up units can
help you get your share of profitable
Heineken Holiday Sales.
Heineken
The new brewing plant under con
struction by Heineken Breweries on a
site in Zoeterwoude, near The Hague,
Netherlands, will be one of the largest
in the world upon completion. It will
have an annual capacity of eight mil
lion barrels and will cover 192 acres.
Most of the plant is being automated
by the Netherlands subsidiary of
Honeywell. Installation began in July
with a 316 process computer, and the
contract for automation is reported to
run over a million dollars.
A hearty Heineken welcome to the
following new sales personnel who
have recently joined VMCO in the ter
ritory noted:
W. Upstate New York
George M. Mruk, Jr.
Long Island
Howard T. Moore
Northern Florida
Allen H. Trombly
Michigan
William DeCesare
Illinois
Arthur F. Bock, Jr.
We wish them success in their new
positions with Van Munching Co.,
Inc. and look forward to their sales
contributions to "The #1 Imported
Beer in the U.S.A."Heineken.
HOttAND BEER-
Cs® *03*
Imports of malt beverages showed
an 18% gain from January through
August, 1973 from the comparable
1972 period, according to the National
Association of Alcoholic Beverage Im
porters in Washington, D.C.
The importing "Big Three" held
their previous positions for this eight-
month period. The Netherlands again
was the leader with 7,901,652 gallons,
or a gain of 25 percent over 1972. West
Germany was second with a 17 percent
increase to 6,188,795 gallons, and Can
ada was up by 20 percent for a total of
3,433,337 gallons during the January-
August period this year. The great
majority of the Netherlands figures
represent Heineken, while West Ger
man figures represent a wide variety of
imported German beer brands.
PENNA.With the first shipment of Heineken
forming a backdrop, officials of Watson Kunda
Sons, importing beer distributors in King of Prussia,
Pa. are congratulated on their appointment as
Heineken distributors. From left: Fred Otto, VMCO;
Tom Kunda; Walt Kunda; Jim McGuire, VMCO.
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family.
WATSON, KUNDA SONS
King of Prussia, Pa.
CHARLES H. ARNOLD DIST.
COMPANY
Maysville, Kentucky
RAYMOND'S DISTRIBUTING
COMPANY, INC.
Knoxville, Tennessee
MID STATE DISTRIBUTING
COMPANY
Columbia, Tennessee
MONTGOMERY COUNTY
MARYLAND DEPARTMENT OF
LIQUOR CONTROL
Wheaton, Maryland
WHITAKER DISTRIBUTING
COMPANY
Cookeville, Tennessee
EAST BAY BEVERAGE COMPANY
Oakland, California
JAMES RIVER DISTRIBUTOR
Lynchburg, Va.
NEBRASKALAND DISTRIBUTING
CORP.
Blair, Nevada
FALSTAFF DISTRIBUTING CORP.
Oklahoma City, Oklahoma
CARENBAUER WHOLESALE CORP.
Wheeling, West Virginia
