71i i Heineken HEINEKEN TASTES TREMENDOUS AT LEADING RESTAURANTS mf:1Èrn MORE HEINEKEN OFF-PREMISE SALES WITH ATTRACTIVE HEINEKEN HOLIDAY DISPLAYS HEINEKEN DISPLAY DOUBLES SALES NEW VMCO TRUCK DECAL PROGRAM NOW IN EFFECT 5 WAYS TO CUT CASES FOR DISPLAYS lififiil PENNSAUKEN, N.J.The Pub Restaurant, largest in South Jersey, seats 850 in one dining room. At the handsome Heineken draught station are (I.) Buddy Kancher, Pub Mgr.; Arne Lucenius, VMCO. The holidays Thanksgiving, Christmas, New Years are the best times for Heineken displays. Volume traffic, the customer need for gifts, for something different for parties, and the willingness to spend money, all add up to the holiday frame of mind that can be ideal for more Heineken off-premise sales. Decorative, colorful and interesting, the Heineken case can be cut in various ways to fit a particular need, and an effective display can be accomplished in either a small or large space. By adding a few pieces of other Heineken point-of- sale material to the basic display unit of cut cases, attractive holiday floor or counter displays can be constructed. The illustrations below show five ways to cut cases to begin the basic display unit for more Heineken retail off-premise sales. CINCINNATI, OHIOA recent purchaser of 500 cases of Heineken, Crow's Restaurant has proven very popular with young adults. Pictured are (I.) Andy Mather, VMCO; and owner Mike Crow. A 50 plus case Heineken display at the Central Package Store located in the Naval Air Station in Kingsville, Texas doubled the Heineken sales ac cording to Mr. Jon Guerra, buyer for the outlet. Mr. Phil Parsons, store manager (above)is happy to pose be side his Heineken profit-maker which was developed through the efforts of the VMCO area distributor Glazer's Wholesale Drug Company in Texas. A new truck decal program was re cently launched by Van Munching 8c Co., Inc. for Heineken Holland Beer. The new program now includes mark ing sets for both trucks and vans, with decals made of DuPont Tedlar a stronger, longer-lasting plastic film which keeps good appearance with minimum maintenance. A booklet de scribing the program in full is cur rently available through your local Van Munching 8c Co., Inc. Sales Repre sentative in your area. FT. LAUDERDALE, FLA.—Wm. Thies Sons Inc. added a new Heineken Moving Billboard to the Heineken Wholesaler Truck Fleet recently that brings the Heineken sales message to thousands of potential customers daily during its travels. BIN CUT (WALK AROUND SERVICE) TRAY CUT CUT ON DOTTED LINE RESULT SLOPE CUT (SINGLE DECK) SLOPE CUT (DOUBLE DECK DISPLAY) DOUBLE BIN Case #1. Case #2. RESULT 1. Cut Case 1 at dotted line. 2. Score bottom along line AA. 3. Cut corner off Case 2—make tent-shaped center support. 4. Fold AA over BB. 5. Scotch tape along top of A A (score line) to hold score firm ly and prevent tearing. 6. Place bins on case, counter or table. IF YOU'VE GOT SOMETHING TO SELL - DISPLAY IT!

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The Windmill | 1973 | | pagina 2