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i Heineken
HEINEKEN TASTES TREMENDOUS
AT LEADING RESTAURANTS
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MORE HEINEKEN OFF-PREMISE SALES WITH
ATTRACTIVE HEINEKEN HOLIDAY DISPLAYS
HEINEKEN DISPLAY
DOUBLES SALES
NEW VMCO TRUCK DECAL
PROGRAM NOW IN EFFECT
5 WAYS TO CUT CASES
FOR DISPLAYS
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PENNSAUKEN, N.J.The Pub Restaurant, largest
in South Jersey, seats 850 in one dining room. At
the handsome Heineken draught station are (I.)
Buddy Kancher, Pub Mgr.; Arne Lucenius, VMCO.
The holidays Thanksgiving, Christmas, New Years are the best times for
Heineken displays. Volume traffic, the customer need for gifts, for something
different for parties, and the willingness to spend money, all add up to the
holiday frame of mind that can be ideal for more Heineken off-premise sales.
Decorative, colorful and interesting, the Heineken case can be cut in various
ways to fit a particular need, and an effective display can be accomplished in
either a small or large space. By adding a few pieces of other Heineken point-of-
sale material to the basic display unit of cut cases, attractive holiday floor or
counter displays can be constructed. The illustrations below show five ways to cut
cases to begin the basic display unit for more Heineken retail off-premise sales.
CINCINNATI, OHIOA recent purchaser of 500
cases of Heineken, Crow's Restaurant has proven
very popular with young adults. Pictured are
(I.) Andy Mather, VMCO; and owner Mike Crow.
A 50 plus case Heineken display at
the Central Package Store located in
the Naval Air Station in Kingsville,
Texas doubled the Heineken sales ac
cording to Mr. Jon Guerra, buyer for
the outlet. Mr. Phil Parsons, store
manager (above)is happy to pose be
side his Heineken profit-maker which
was developed through the efforts of
the VMCO area distributor Glazer's
Wholesale Drug Company in Texas.
A new truck decal program was re
cently launched by Van Munching 8c
Co., Inc. for Heineken Holland Beer.
The new program now includes mark
ing sets for both trucks and vans, with
decals made of DuPont Tedlar a
stronger, longer-lasting plastic film
which keeps good appearance with
minimum maintenance. A booklet de
scribing the program in full is cur
rently available through your local
Van Munching 8c Co., Inc. Sales Repre
sentative in your area.
FT. LAUDERDALE, FLA.—Wm. Thies Sons Inc.
added a new Heineken Moving Billboard to the
Heineken Wholesaler Truck Fleet recently that
brings the Heineken sales message to thousands
of potential customers daily during its travels.
BIN CUT
(WALK AROUND SERVICE)
TRAY CUT
CUT ON
DOTTED LINE RESULT
SLOPE CUT
(SINGLE DECK)
SLOPE CUT
(DOUBLE DECK DISPLAY)
DOUBLE BIN
Case #1.
Case #2.
RESULT
1. Cut Case 1 at dotted line.
2. Score bottom along line AA.
3. Cut corner off Case 2—make
tent-shaped center support.
4. Fold AA over BB.
5. Scotch tape along top of A A
(score line) to hold score firm
ly and prevent tearing.
6. Place bins on case, counter or
table.
IF YOU'VE GOT SOMETHING
TO SELL - DISPLAY IT!