HEINEKEN HOLIDAY
BEER CHEDDAR DIP
HEINEKEN PARTY TIME
AROUND THE COUNTRY
HEINEKEN SPECIAL DARK BEER SALES
50% AHEAD OF 1971
HEINEKEN DISPLAYS
FOR MORE SALES
Where there's a good party, there's
Heineken Holland Beer. Many organi
zations throughout the country have
found that serving The #1 Imported
Beer in the U.S.A. makes the difference
between an ordinary party and a Great
Party. Featured below are just a few of
these fine affairs.
MEMPHIS, TENN. Mr. Harry E. Richards, Food
Beverage Director of the Holiday Inn-Rivermont,
checks the Heineken before hundreds of Holiday
Innkeepers arrive during the 1972 Innkeeper Con
ference. Heineken hospitality was a keynote during
the social activities following the rewarding busi
ness sessions of the conference.
CINCINNATI, OHIO The Mosler Safe Co. hosts
parties for members of the financial community in
major cities across the country, serving Heineken
exclusively. Over 1,000 people at each party enjoy
The #1 Imported Beer in the U.S.A.
NEW YORK, N.Y. The New Orleans Times Picay
une newspaper annually hosts a Shrimp Beer
Party for their friends in the advertising and selling
fields in New York. Heineken on draft is featured
with jumbo shrimp prepared New Orleans style and
Dixieland jazz providing the background for this
heavily-attended affair held recently.
Spearheaded by the Fall Promotion,
Heineken Special Dark Beer sales have
sharply increased during 1972. Based
on 11 month figures for 1972, versus 12
month figures for 1971, Heineken Spe
cial Dark Beer has already shown a
50% increase over the previous years
sales, making a strong contribution to
the record year of The #1 Imported
Beer in the U.S.A.
Heineken Dark placement has been
particularly noted in student areas, as
well as fine restaurants throughout the
country, as the rich, dark, delicious
taste of Heineken Special Dark be
comes increasingly well-known.
As consumer awareness increases
through further promotion, Heineken
Special Dark Beer is expected to con
tinue a well-earned growth pattern
based on traditional Heineken quality
and the Van Munching 8c Co. team.
This is a dip that can be served on
the spot to your holiday guests. It's easy
to prepare, flexible to change, delicious
in any form. Serve with carrot sticks or
garlic rounds as cheese scoops.
iy2 Cup HEINEKEN Beer
16 ounces cream cheese
16 ounces Cheddar cheese, cubed
2 cloves garlic
24 small gherkins
Put U4 cups of HEINEKEN Beer
and cream cheese into blender. Cover
and blend on high speed for 8 seconds.
Add rest of HEINEKEN Beer, Ched
dar cheese and garlic. Cover and blend
on high speed about 30 seconds, or
until smooth. Add gherkins and blend
2 or 3 seconds more, or just until
chopped.
MORRISTOWN, NJ. A handsome Heineken dis
play was placed at the main entrance to the dining
room at the Governor Morris Hotel by VMCO Sales
Representatives Peter Tort and Charles Kaplan.
SOUTH BEND, INDIANA The dominant 25-case
Heineken display in the Miami Liquor Mart is
flanked by salesman Jim Luczyuski (left) and VMCO
Sales Representative Carl Lorey. Placed in high-
traffic areas, in-store displays like this one capture
consumer attention at the most important time in
the buying cycle at the point-of-purchase.
