SÜB&
TRANSPO-72 EXPOSITION
AND HEINEKEN
Over one million people attended
the Transpo-72 Exposition held in
Washington, D.C. at Dulles Interna
tional Airport. The Exposition fea
tured transportation exhibits from all
over the world with many prominent
companies providing Chalets facing
the runway for customer hospitality.
All the Chalets carried Heineken, thru
the efforts of Globe Distributing Co.,
Alexandria, Virginia, and 200 cases
were consumed during the two-week
exposition. In the picture above, taken
at the Rolls-Royce Chalet, were (left
to right) Mr. Stanley Brandorff,
VMCO; Air Commodore R. T. Cromp-
ton; Mr. Bill Eustace, Rolls-Royce; and
Cdr. Bill Waite. Commodore Cromp-
ton is the officer in command of the
famous RAF aerobatic flying team.
"THE WINDMILL"
PERFECT HEINEKEN SETTING
Located atop Young's Hill, "The
Windmill" restaurant recently opened
in Stockertown, Penn. featuring Heine-
ken in a perfect setting. Offering a
magnificent view of the Lehigh Valley
and western New Jersey, the restaurant
offers a view of more than 2,000 square
miles. It is the first unit of a develop
ment that will later include other rec
reation and residential facilities. The
Zuyder Zee Tavern in the restaurant
proudly serves The 1 Imported Beer.
VMCO ON THE
CONVENTION CIRCUIT
HEINEKEN BEER OMELET FEATURED AT THE SASSAFRAS
The Sassafras Restaurant in White Plains, N. Y. features a delicious light
omelet prepared with Heineken Holland Beer. Chef Don Peterson finds Heine
ken adds "that little something extra" to his famous omelet specialty featured
during Sunday Brunch. Everyone that tastes his specialty agrees that it is some
thing special, and served with Heineken unbeatable.
JFJL
ATLANTIC CITY, N. J. Another "moving bill
board", owned by S S Beverage Co., Inc., recently
added to the Heineken Wholesaler Truck Fleet.
SPRINGFIELD, OHIO Fisher Beverage Co. travels
their Heineken service car over 16,000 miles a year
in nine countries delivering the Heineken message.
FT. LAUDERDALE, FLA. A new merchandising ve
hicle at Wm. Theis Sons carries a dominant Heine
ken message to consumer and trade in the area.
MT. POCONO, PA. At the Heineken Exhibit at
the Pocono Mts. Hotel Restaurant Show were
(left) Mr. S. Zacarro, Courtland Bev., and H. E.
Hofmeister, VMCO Sales Representative.
PITTSBURGH, PENN. At the Penn. Whlsrs. Conv.
were (I. to r.) J. Lembo, Colonial Bev.; J. McGuire,
VMCO; Mr. Mrs. R. Dull and Mr. Mrs. S.
Shealer, Wayne Dist.; M. Lembo, Colonial Bev.; F.
Otto, VMCO Penn. State Manager.
Chef Peterson of the Sassafras prepares a Heineken
Omelet with The #1 Imported Beer in the U.S.A.
Phil DeMichele (right) of VMCO happily enjoys a
Heineken Omelet as Chef Don Peterson looks on.
