VAN MUNCHING COMPANY
ACTIVE PARTICIPANT AT MAJOR CONVENTIONS
HEINEKEN STRONG
LEADER IN U.S.A.
As reported by the National Asso
ciation of Alcoholic Beverage Import
ers, malt beverage imports declined
3% during the eight month period
January through August '72 from the
same '71 period. However, imports
from the Netherlands increased during
the same period.
Of the three major exporting coun
tries, the Netherlands took first place
honors for the January-August period
with a total of 6,305,079 gallons, a
7.8% increase over '71 figures. West
Germany was second with 5,274,831
gallons, a 19% decrease from 1971.
NEW TO THE HEINEKEN FAMILY
A hearty Heineken welcome to the
following new sales personnel who
have joined us since the last edition:
West Coast
Bob P. PearlAsst. Div Mgr.
W. Upstate New York
Donald F. Hurd Sales Repr.
Long Island
Thomas J. McCormack Sales Repr.
Northern California
Heinz W. Schulz Sales Repr.
New York Retail
James F. Dietz Merchandising
We wish them success in their new po
sitions with Van Munching 8c Co., Inc.
1972 HOLIDAY DISPLAY
This year's Holiday Display Unit
contains a full-color reproduction of
the Heineken national magazine ad
vertisement mounted within a three-
dimensional gold frame. It also fea
tures the line "The #1 Imported Beer
in the U.S.A."
The multi-purpose unit can be used
as a counter display, window display
or as a header on the Heineken Cor
rugated Floor Stand.
FOR MORE SALES
IN MORE PLACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
J§ Mêimekm
SUPERMARKET INSTITUTE CONVENTION
The SMI Convention was held at the Astrohall in Houston, Texas during April of this year. VMCO was
represented in the well-attended Netherlands Chamber of Commerce booth. Visiting the booth were
(left to right) Roy V. Curry, VMCO; J. Martin Bakels, Exec. Sectry, Netherlands Chamber of Commerce;
Weibrand M. Dykstra, First Sectry-Agricultural, Royal Netherlands Embassy; Paul Giermann, VMCO;
Arnold Parzer, Second Sectry-Agricultural, Royal Netherlands Embassy.
NATIONAL RESTAURANT ASSOCIATION CONVENTION
The 53rd annual NRA Convention and Educational Exposition was held May 21-24 in Chicago. Attendance
at America's largest food-service and lodging show topped 80,000 for the second year in a row, with
845 exhibitors participating at the McCormick Place exposition hall. Manning the large and eye-catching
Heineken booth were VMCO personnel (left to right) Kaj Frost-Jensen, Sis. Rep.; Ed Lens, Mgr. Mid-West
Div.; and Tom Kenneally, Sis. Rep., who greeted conventioneers attending the show.
RAY LUNDGREN DISTRIBUTING CO.
Port Townsend, Washington
K Z DISTRIBUTING CO., INC.
Lincoln, Nebraska
FRIENDLY DISTRIBUTING CO.
Everett, Washington
MAX SOBEL LIQUORS, INC.
San Francisco, California
McNEARY DISTRIBUTING CO., INC.
Saratoga Springs, New York
UNITED BEVERAGE COMPANY
Dayton, Ohio
SU-RO COMPANY
Miami, Florida
TOMAH, WISC.—Covering 24 states, the big trail
ers of Larry's Express Co. make a big impression
for The #1 Imported Beer in the U.S.A.
