t
MILLION DOLLAR PROGRAM FOR HEINEKEN
ANNOUNCED AT 1972 ADVERTISING MEETINGS
During April, Advertising Meetings
for Heineken wholesalers and sales
men were held throughout the country
to introduce the 1972 Advertising 8c
Sales Promotion Program for Heine-
ken Holland Beer.
Budgeted at over a million dollars
by Van Munching Co., Inc., the pro
gram provides for heavy sales support
throughout the year, continuing the
development of consumer awareness
through national and regional adver
tising, and providing a wide range of
effective point-of-sale material for con
stant consumer reminders at on- and
off-premise locations.
ANOTHER WINNER IN FLORIDA
HEINEKEN, HOLLAND RADIO
MIAMI, FLA.— A heavy schedule of
Heineken radio commercials is aired
throughout the year in the Miami area.
Station WIOD supports the Heineken
schedule with the billboard sign (left)
outside their station which is viewed
by heavy traffic daily. The Heineken
radio commercials feature a genuine
Dutch barrelorgan playing memorable
Dutch music. And when it's warm in
the sunny south, nothing goes as well
as an ice-cold Heineken and the Heine
ken Holland music.
ffiJOY THEM iOTH
Itmme or away
WIOO I ilfMIfCIJf
IMPORTED 9CHI-
NEW SALES REPRESENTATIVE
FOR KENTUCKY TENNESSEE
Mr. Albert J. Ubinger joins our
organization under the direction of
Mr. Ed Lens of the Mid-Western Div.
replacing Mr. L. B. Ross who has re
tired to become a Senior Citizen.
Mr. Ubinger was
previously with the
Jefferson Dist. Co. of
Louisville, Ky. and
had prior experience
with the Falstaff
Brewing Corp. of
St. Louis, Mo. for 14
WÊË JÈÊt WË years.
Mr. Ubinger resides in Louisville
with his wife Dolores and has three
grown daughters. He received a degree
in marketing from St. Louis University.
FOR MORE SALES
IN MORE PLACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
SMITH DISTRIBUTING CO.
Hoinolron
1
CHICAGO, ILL.—The Mid-Western Division advertising meeting, held April 6th, was well attended by
distributors. From left to right: Al Nilson, Ed Lens (VMco), Joe Fusco (Van Merritt), Frank Hofmann
(Van Merritt), Don Lewis (L V Distributors), Fred Losch (Losch Beverage Co.), Dick Lewis (L V Distribu
tors, Tom Paulus (Paulus Distributing Co.), Pete Stockle and Leo Jones (Stockle Beverage Co.).
if
BOSTON, MASS.—A well-received presentation of 1972 Heineken Advertising plans was made on April
21st at United Liquors Ltd. in West Roxbury. Those participating included: (left photo—I. to r.) Ben Green-
berg (VMco), Manny Lucas (Gn'l. Mgr.-United, Worcester), A. Raymond Tye (President-United Liq.), John
McAna (VMco), Joe Pepe (Gn'l. Mgr.-United, Lawrence), and Frank Libby (VP-Sales, United). In the photo
at right: (I. to r.) F. Libby (United), B. Greenberg (VMco), Bob Ardrey (FSR Acct. Suprv.), A. Nilson (VMco).
Gering, Nebraska
KLAWITTER DISTRIBUTING CO.
Waterloo, Iowa
SIERRA DISTRIBUTORS CO.
Placerville, California
DELAWARE VALLEY
DISTRIBUTORS, INC.
Trenton, New Jersey
GRAY BEVERAGE COMPANY
Yuma, Arizona
MC CADAM DISTRIBUTING, INC.
Plattsburgh, New York
BRIDGE CITY DISTRIBUTORS
Poughkeepsie, New York
ROBERTS DISTRIBUTING COMPANY
Okanogan, Washington
R. C. FISCHER SON
DISTRIBUTING CO.
St. Charles, Missouri
PIERSON DISTRIBUTING CO.
Jacksonville, Illinois
N. GOLDRING CORP.
Pensacola, Florida
fASTES TREMEN I
ALLENTOWN, PA.—A new "moving billboard"
owned by Banko Beverage Company was recently
welcomed to the Heineken Wholesaler Truck Fleet
by Van Munching Sales Representatives Fred Otto
and Harold Hofmeister.