t MILLION DOLLAR PROGRAM FOR HEINEKEN ANNOUNCED AT 1972 ADVERTISING MEETINGS During April, Advertising Meetings for Heineken wholesalers and sales men were held throughout the country to introduce the 1972 Advertising 8c Sales Promotion Program for Heine- ken Holland Beer. Budgeted at over a million dollars by Van Munching Co., Inc., the pro gram provides for heavy sales support throughout the year, continuing the development of consumer awareness through national and regional adver tising, and providing a wide range of effective point-of-sale material for con stant consumer reminders at on- and off-premise locations. ANOTHER WINNER IN FLORIDA HEINEKEN, HOLLAND RADIO MIAMI, FLA.— A heavy schedule of Heineken radio commercials is aired throughout the year in the Miami area. Station WIOD supports the Heineken schedule with the billboard sign (left) outside their station which is viewed by heavy traffic daily. The Heineken radio commercials feature a genuine Dutch barrelorgan playing memorable Dutch music. And when it's warm in the sunny south, nothing goes as well as an ice-cold Heineken and the Heine ken Holland music. ffiJOY THEM iOTH Itmme or away WIOO I ilfMIfCIJf IMPORTED 9CHI- NEW SALES REPRESENTATIVE FOR KENTUCKY TENNESSEE Mr. Albert J. Ubinger joins our organization under the direction of Mr. Ed Lens of the Mid-Western Div. replacing Mr. L. B. Ross who has re tired to become a Senior Citizen. Mr. Ubinger was previously with the Jefferson Dist. Co. of Louisville, Ky. and had prior experience with the Falstaff Brewing Corp. of St. Louis, Mo. for 14 WÊË JÈÊt WË years. Mr. Ubinger resides in Louisville with his wife Dolores and has three grown daughters. He received a degree in marketing from St. Louis University. FOR MORE SALES IN MORE PLACES We salute the following newly ap pointed distributors and welcome them into the fold of our happy family: SMITH DISTRIBUTING CO. Hoinolron 1 CHICAGO, ILL.—The Mid-Western Division advertising meeting, held April 6th, was well attended by distributors. From left to right: Al Nilson, Ed Lens (VMco), Joe Fusco (Van Merritt), Frank Hofmann (Van Merritt), Don Lewis (L V Distributors), Fred Losch (Losch Beverage Co.), Dick Lewis (L V Distribu tors, Tom Paulus (Paulus Distributing Co.), Pete Stockle and Leo Jones (Stockle Beverage Co.). if BOSTON, MASS.—A well-received presentation of 1972 Heineken Advertising plans was made on April 21st at United Liquors Ltd. in West Roxbury. Those participating included: (left photo—I. to r.) Ben Green- berg (VMco), Manny Lucas (Gn'l. Mgr.-United, Worcester), A. Raymond Tye (President-United Liq.), John McAna (VMco), Joe Pepe (Gn'l. Mgr.-United, Lawrence), and Frank Libby (VP-Sales, United). In the photo at right: (I. to r.) F. Libby (United), B. Greenberg (VMco), Bob Ardrey (FSR Acct. Suprv.), A. Nilson (VMco). Gering, Nebraska KLAWITTER DISTRIBUTING CO. Waterloo, Iowa SIERRA DISTRIBUTORS CO. Placerville, California DELAWARE VALLEY DISTRIBUTORS, INC. Trenton, New Jersey GRAY BEVERAGE COMPANY Yuma, Arizona MC CADAM DISTRIBUTING, INC. Plattsburgh, New York BRIDGE CITY DISTRIBUTORS Poughkeepsie, New York ROBERTS DISTRIBUTING COMPANY Okanogan, Washington R. C. FISCHER SON DISTRIBUTING CO. St. Charles, Missouri PIERSON DISTRIBUTING CO. Jacksonville, Illinois N. GOLDRING CORP. Pensacola, Florida fASTES TREMEN I ALLENTOWN, PA.—A new "moving billboard" owned by Banko Beverage Company was recently welcomed to the Heineken Wholesaler Truck Fleet by Van Munching Sales Representatives Fred Otto and Harold Hofmeister.

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The Windmill | 1972 | | pagina 4