"Salute to Holland"
Orchestra Visits U.S.A.
DATE
CITY
12
Shreveport
13
Houston
15
Dallas
17
El Paso
19
Tucson
20
Phoenix
22
Claremont
23
San Diego
25
Los Angeles
26
Pasadena
27
Long Beach
28
Los Angeles
29
Santa Barbara
31
Fresno
June 1
Sacramento
2
Berkeley
3
Berkeley
4
San Francisco
We recommend that our distributors cooperate by
participating in a program of special Heineken's displays
featuring the "Salute to Holland" poster to tie in with
the arrival of the orchestra in their city. Please let our
Advertising Department know how many posters are
required.
In conclusion, it is indeed a proud event in the history
of Heineken's in the United States, that our Brewery in
Holland was selected among the six leading industrial
organizations to participate in this important cultural
program, not only because of the rightful and prominent
position which Heineken's has in Holland, and for that
matter in the United States, but also that this gives us
an opportunity to illustrate to our American trade the
high Dutch standards of performance and cultural stand
ing of which Heineken's is part.
«Mi
