Milgram Food Store Managers
See Heineken's Presentation
WELCOME TO NEW FACES
Heineken's
We salute the following newly appointed distributors and welcome them
into the fold of our happy family:
900 North Broadway
Green Bay, Wisconsin
359 Court Street
Plymouth, Mass.
924 North 7th Street
Arkansas City, Kansas
322 East 15th Street
New Albany, Indiana
421 Atlantic Street
Bethlehem, Pennsylvania
1520 Belmont Avenue
Seattle, Washington
10 Railroad Ave.
Oneonta, New York
301 W. Second Street
Port Clinton, Ohio
2029 Garard Street
Covington, Kentucky
50 Catherine Street
Malone, New York
Las Vegas Retailer Makes
100 Case Stacking
Fairwine Distributing Co.
Set Up Model Window
Display for Salesmen
Ip| Holland Beer J
Waft
The Managers of the Milgram Food Stores held their annual Spring sales meeting at the Hotel Bellerive
in Kansas City, Missouri in April.
Shown above is Jason Nicholas, Van Munching representative, who set up the Heineken's display for this
meeting and addressed this important group of retail managers.
The latest report from the Milgram Stores is that "The boys have gone overboard for Heineken's and
sales are growing." Congratulations, Jason, on a job well done!
Russ Dean Distributing Co.
Louis Knife Son
Blue Ribbon Beer Distributor
Floyd County Beverage Company
Frank Banko Beverages
Willis-C. B. Company
La Monica Beverage Inc.
Heineman Beverage Inc.
Stanley-Tranter Distributing Co.
Franklin Beverage Inc.
Shown above is Mr. Art Lurie, General Manager of
the Market Town Super Market in Las Vegas,
Nevada, and as you can easily see he is dwarfed
by a 100-case Heineken's display.
One of the women clerks of the market was dressed
in a Dutch costume to help promote and merchan
dise Heineken's during the life of this display.
The result was an outstanding sales success for both
Heineken's and the Market Town Super Market.
Shown above is Mr. Frank Amoroso, Sales Manager
of Fairwine Distributing Co., Heineken's distributor
in Stamford, Connecticut, alongside a model Heine
ken's window display. This display was set up in
their salesmen meeting room to show the proper
use of the Heineken's point-of-sale material.
Using this display as a guide, their salesmen can
quickly and easily install Heineken's displa^
throughout their territory. Each display item
shown as it should be used to its best advantage.
Thank you, Fairwine Distributors, for your excellent
assistance in the display field.
