"The Windmill"
Receives Famous "Edgar" Award
appy
lam if if
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
VOL. XI, No. 4
EDITOR: EDWARD W. RAMM
JUNE, 1960
Do Our Die
AT THE risk of appearing repetitious, I
am happy to tell our readers that at the
end of our six month period ending
May 31st, total Heineken's sales for so far
this year showed 100,000 cases more than
during the same period last year. This is quite
an accomplishment and, of course, never
previously obtained. As a matter of fact, total
sales to wholesalers during the month of May
reached 123,317 cases.
I also know you would be interested in
hearing of the tremendous response to our
Heineken's advertisements in the Sunday
magazine supplements and NEWSWEEK
Magazine, in which announcements are made
of the offer to sell special Heineken's stem
ware glasses. Within two weeks after the first
ads ran, we received over 600 orders with
jchecks, and since then many more have come
in every day. I only hope the glass manufac
turer in Holland will be able to keep up our
supplies!
We are very pleased that there has been
such a large consumer reaction to this because
we believe there is great value in having so
many Heineken's glasses in homes of Heine
ken's beer drinkers, as this will be a further
stimulant to indulge in drinking Heineken's.
Our Washington, D. C. and Maryland
wholesalers, Milton S. Kronheim Co.,
Inc., have been selected as The Distributor
of the Month" and I take particular pride in
this as both Mr. Kronheim and "Doc" Cohen
have been great personal friends of mine for
many years. They have done a wonderful job
in representing us in the capitol city of the
United States.
Recently we received the newly revised
Heineken's export booklet which is most at
tractive. To acquaint you with this interesting
booklet, giving additional information which
could be used while calling on the retail
Heineken's trade, we will soon send a copy
to you for your perusal.
I sincerely hope your summer season will
be blessed with beautiful weather and that
you and your family enjoy a pleasant vacation.
Cordially yours,
Ed Gibbs Publishing Co., publisher of the Ed Gibbs Newsletter, the original newsletter of the beer,
wine and liquor industry, congratulates Mr. Leo van Munching on his receipt of the "Edgar" for the most
effective house organ by an importer.
The awards were presented at a special luncheon given for this occasion on May 24th at the Astor Hotel
in New York City.
Many other outstanding members of the alcoholic beverage industry were honored including two Heine
ken's distributors Milton S. Kronheim Co. in Washington, D. C. for outstanding public relations by a
wholesaler in 1959, and Mr. Warren S. Russell, Vice President and Sales Manager of the Milford Co. in
Beverly Hills, California, for wholesaler's Sales Manager of the year.
