The Happy Heineken's Family
on the West Coast
ly:
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
VOL. XI, No. 3
EDITOR: EDWARD W. RAMM
APRIL, 1960
^Jo Our ^Jlcippy
THIS is the time of the year we like best.
The feeling of spring is upon us and has
taken the place of the cold and unpleas
ant winter weather, with the blizzards and
freezing temperatures which many of us ex
perienced in March.
We have an excellent headstart in sales
after finishing our first quarter on March 1st,
with an increase over the first quarter of
959 of about 40% which represented a very
substantial number of Heineken's cases. With
our advertising plans for this year which will
commence this month and will undoubtedly
have its full effect soon, we can look forward
to a big second quarter in 1960.
With this issue we have selected the Heine-
ken's Distributor of the Month". The selec
tion is based upon consistent cooperation by
the distributor and our organization and the
largest increase in percentage of Heineken's
ales in his territory.
I was very proud with the selection of
BOENING BROS, of Rosedale, Long Island,
New York, whose performance in the sale of
Heineken's Beer has been most commendable.
We hope to give you further selections at a
later date.
We enjoyed very much having as our visitor
during the month of March, Jhr. O. Witter
van Hoogland, Heineken's Managing Director
in charge of export sales. After a short visit
'n New York and a visit to my home, he trav
elled further West and spent the last week of
his stay in California before embarking for
Hawaii and the Far East.
Before leaving the United States, Mr. Wit
tert complimented us highly on what he also
found in California, where we recently have
introduced Heineken's Beer on draught and
where we have added several large beer dis
tributors to handle and service this part of
our business.
As for myself, I am slowly getting better
-1all the time and spending several days a week
with my staff in the New York office. I am
grateful for all the support that you have
given me during my recuperation
With kindest regards and keep punching
for van Munching!
Cordially yours,
The above group photo was taken on the occasion of the recent visit by Mr. O. Wittert van Hoogland,
Heineken's Managing Director in charge of export sales, to Los Angeles, California, at the Van
Munching Company's Beverly Hills offices.
The picture shows, reading from left to right:
Joseph Ross, Special Representative, Leo van Munching, Jr. from Chicago, Miss Pearl Fried-
lander, Office Manager, Mr. O. Wittert van Hoogland, Bob Bristow, Special Draught Beer
Representative, Gren C. Harris, Assistant to the Pacific Division Manager and James P.
Garvey, Pacific Division Manager.
Mr. Wittert's visit to the Pacific Division coincides with the initial distribution of Heineken's draught
beer which has been received with great enthusiasm by our own wholesalers as well as the retail
outlets.
