Sales in 1960
Advertising
Program
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I #9
Hettekeits j
Weet
Electric Windmill Display
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Bmmï m ïfyikwé
Cash Register Sign
Ad Stick
P P P P P,
Bottle Topper
i; Floor
Stand
For draught accounts, we offer special table tents, menu
riders and menu stickers that feature the "on draught"
message. We provide an elegantly constructed lucite tap
knob in the shape of a wooden shoe, and for the back bar
or window of a draught account, we can make available
the Heineken's windmill with the "on draught" message
or the fluorescent sign which also features Heineken's On
Draught.
Our "on draught" silk banner has proven to be very
popular and a sales getter when used on the back bar or
walls of draught accounts.
We have found that we can increase our grocery and
supermarket sales with a little extra effort by using the
specially designed point-of-sale for these accounts. The
Heineken's bottle topper, which is also in the shape of a
Dutch shoe, will draw attention to our product displayed
on the shelves in the beer department. It fits comfortably
around the neck of our bottles and becomes a colorful dis
play. There is room on each bottle topper for the retailer
to write in the bottle price.
Our "Silent Heineken's Salesman" (floor display) has
been a great boon to our sales of windmill packs, and re
quires but a minimum of space for installation.
The new Heineken's ad-stik, now showing a full color
illustration of the Happy Heineken's Man, has been used
very successfully on refrigerator windows and doors to
build the sales of cold Heineken's Beer. These ad-stiks
have also been used on window and back bar mirrors, and
wherever a clean glossy surface is available.
The various Heineken's signs that have been mentioned
before, especially the blue delft signs, have done much to
add to the success of Heineken's in groceries and super
markets.
We invite our wholesalers to send us their point-of-sale
requirements together with each beer order so that we can
assure you of prompt delivery. Your Van Munching Co.
representative has special advertising request forms and
will be happy to assist you in planning your Heineken's
point-of-sale program.
Ed Ramm
Advertising Manager
