The tremendous growth and success of Heineken's Beer
sales in the United States can be attributed to the close
coordination of our sales representatives and wholesalers.
Our national advertising as well as the point-of-sale pro
grams have also played an important part in this growth
pattern. Heineken's has always had superior advertising
and point-of-sale material to work with. Each item is care
fully planned to be certain that it reflects the quality of
the product, and to be sure that it is designed with a speci
fic purpose in mind.
As we enter the "fabulous Sixties", we have many plans
regarding the expansion of our point-of-sale advertising
program so as to keep a step ahead of our ever increasing
Heineken's sales. We want every one who represents the
Heineken's brand to be fully aware of and familiar with
the point-of-sale advertising that is available to build sales
in his territory.
We therefore hope that you will take full advantage
of the information listed here to produce greater Heine
ken's sales in present retail accounts as well as in the many
new ones we hope you will open during 1960.
For on-premise accounts, we offer a complete line of
Heineken's P.O.S. including table tents, menu riders,
menu stickers, coasters, menu covers and menu sheets.
These are the basic items of advertising that have proven
to add to the success of Heineken's in restaurants and tav
erns across the country.
We also have a selection of interior and window adver
tising pieces for all retail accounts including
Real Dutch wooden Shoes (hand carved)
Blue Oval Metal Sign
Blue Delft Metal Sign
Giant Heineken's display bottle
Regular size display bottles
Cash Register Sign
Electric windmill display
Fluorescent sign display
All of these items are of a permanent nature and reflect
the "Imported from Holland" theme.
When properly grouped together with the necessary
silk or corrugated background, some of these pieces have
produced many attention-getting displays that help to sell
more Heineken's and provide a quality service to the
retailer.
