The "King" Features Heineken's Heineken's - Painted on all trucks MASS FLOOR DISPLAY BOOSTS HEINEKEN'S SALES FOR CHICAGO RETAILER (Left to right) Mr. Bill Roth, Man ager of the High Low Store at 7100 Paxton Avenue in Chicago, with our "Scotty" Spence and Dick Geary, show how they used a mass stacking of Heineken's six packs to build volume and repeat customers. There are 72 such High Low Stores throughout greater Chicago and near by communities. TIP'S CELEBRATES 100,000th HEINEKEN'S BOTTLE Miss Olive Griffin, General Man ager of the Tip's Restaurant in New- hall, California, celebrates the serving the 100,000th bottle of Heineken's with Mr. George Sevoian of the Bo hemian Distributing Co. (left), Mr. Bobby Batugo, head bartender of Tip's Restaurant (celebrating his 11th year with tips), and our Mr. Joe Ross. Tip's was the first Heineken's cus tomer in Southern California and now features Heineken's as the only imported beer. ij Hamek en's' lollani Beer Heineken's Heineken's Holland Beer is featured at Adolf Flashner's famous "King of the Sea" Restaurant in New York City. Shown above are Messrs. Adolph Flashner and L. van Munching just after the installation of a new Heineken's window display, while Heineken's table tents and menu stickers sell Heineken's to hundreds of patrons each day. Needless to say, Heineken's goes very well with Mr. Flashner's famous fish dishes. Hemeker*. s ,.v vw jfl eken Shown above are nine of the thirteen trucks operated by Van Merritt Brewing Co. throughout Chicago. Four of these trucks move the draught beer, while the nine others handle only bottle beer. All trucks carry the Heineken's message on one or more sides.

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1959 | | pagina 4