Your best
customers
call for....
HOLLAND BEER
VtM
THIRTY TRADE PUBLICATIONS
TO CARRY HEINEKEN'S ADVERTISING
Below you can see the new Heineken's trade ad as it will appear in trade
publications during 1959.
The new headline "Your best customers call for Imported Heineken's
Holland Beer" is just what your accounts want to hear. It implies that the best
customers (the ones who spend the most) will be drawn to the account that
features Heineken's, and it also means that an account's best customers demand
Heineken's. Therefore, it makes good business sense to have Heineken's on
hand at all times.
Here is the list of trade publications that will carry this advertising:
Beverage Media (N.Y.)
Connecticut Beverage Journal
Illinois Beverage Journal
Indiana Beverage Journal
Massachusetts Beverage Journal
Missouri Beverage Journal
New Jersey Beverage Journal
Northwest Beverage Journal
(Minn., N. D., S. D.)
Patterson's California Beverage
Gazetteer
Rhode Island Beverage Journal
Seaboard Beverage Journal
(Del., Md., D. C.)
Nebraska Beverage Analyst
Alaska Beverage Analyst
Nevada Beverage Index
Western States Beverage Analyst
(Wy., Wash., Mont., Ore., Idaho,
Utah)
Kansas Beverage Analyst
The Server
Hotel World Review
Club Management
American Restaurant
Beverage Retailer Weekly
Ohio Tavern News
Michigan Tavern News
Tavern (Penn.)
Southern Beverage Journal
(Fla., Texas, Ark., Ga., La., S. C., Tap
Ky.)
Observer (Penn.)
Wisconsin Beverage Journal
Beverage Industry News
Rocky Mountain Beverage Analyst
(Colo., New M.) Progressive Grocer
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome
them into the fold of our happy fam-
ily:
922 West Fourth St.
Mansfield, Ohio
1002 W. Railroad Street
Duluth, Minnesota
Merchants Wine Liquor Co., inc.
4415 Marl ton Pike
Pennsauken, New Jersey
911 Western Avenue
Seattle 4, Washington
1008 Woodward Avenue
Charlotte, North Carolina
CORRECTION, PLEASE
Your editor inadvertently neglected
to identify Mr. Marion Walker and
Mr. John Shannahan of Premium
Products, San Francisco, California,
in the photo showing them alongside
their newly painted Heineken's truck
in the February issue of the Windmill.
We are sorry for this omission, es
pecially since the gentlemen involved
are a proud asset to the Heineken's
distributors family.
Gen. US. Importers
Van Munching CoInc., New York 36, N. Y.
Adam Brandt Distributing Co.
Saratoga Distributing Co.
Alaska Distributors Co., Inc.
Mutual Distributing Co.
Heineken's
