- N - D - S ADVERTISING ND BETTER 1959 Heineken's Holland delights the U.S.A.-every day! with the world's finest lager nviroirre» Holland Beer Magazine Schedule Newspaper Schedule QUALITY - THE KEYNOTE OF HEINEKEN'S 1959 ADVERTISING PROGRAM 111 llllif The Heineken's magazine schedule calls for a total of 21 insertions as fol lows: GOURMET April, May, June, September, October, November HOLIDAY May, June, July, October, November ESQUIRE May, June, July, August, September, October HOUSE BEAUTIFUL May, June, July, August The two Heineken's ads will be seen in the Sunday Supplements of the fol lowing newspapers: New York Herald Tribune Los Angeles Times Chicago Tribune Miami Herald Boston Herald Washington D. C. Star Cleveland Plain Dealer San Francisco Chronicle In the development of the new Heineken's ads, and in the selection of the publications in which they will appear, quality has been the guide every step of the way. We are indeed proud of the fine work of our advertising agency—McManus, John 8c Adams, Inc. The 1959 media concept employs the theory of blanketing the major U. S. mar kets through the use of newspapers, while our magazine program reaches its own quality audience throughout the entire country. The selection of publications was made with an eye towards the continued expansion and further development of Heineken's sales in every territory. A" - Fully aged. Natural carbonation only. Brewed to Heineken's exclusive old-world formula. GEN. U. S. IMPORTERS: VAN MUNCHING CO., INC., NEW YORK 36, N. Y. Detroit Free Press The schedule of these ads are as fol lows: April 12-26 May 10-24 June 7-21-28 t July 12 August 16-30 September 13-27 October 11

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The Windmill | 1959 | | pagina 3