5D IN CARIBBEAN TERRITORIES
A Typical Scene of Nassau and the Bahamas
Mrs, Winnie Sandsthe General Manager of Burns House Limited, our
distributor, amidst a native scene and ever present American tourist
so do the many other cruise ships that
arrive there. We are indeed very proud
of our position in the Bahamas.
PUERTO RICO
Swinging southeast, we land in Puerto
Rico, the small island country of many
great opportunities. We are, aside from
one other brand, the only European
brewed beer on the Islands and lead
ing by far.
Here we are faced with severe com
petition, not only from local brewers, but
also from some of the large American
shipping breweries. In spite of that, we
have built up a very attractive volume of
business and our agents, Messrs. Mendez
Co., Inc., are doing an admirable job.
There is a substantial volume of busi
ness from the Armed Forces stationed, or
on maneuvers around Puerto Rico. But
what pleases us is that in every one of
the beautiful hotels, restaurants and clubs,
there is Heineken's to welcome you any
time your palate feels the urge of a thirst
quencher!
VIRGIN ISLANDS
A half hour's flight on a small DC-?
rings you to another paradise of sunshine
^-^nd flowers St. Thomas, the Virgin Is
lands of the U.S.A. Here indeed, is a
paradise Island in the sun and there is no
doubt in our minds that the Islands of
the U. S. Virgin Islands group will be the
new world's Ischia or Capri, a chic torrid
zone for winter visitors and other tropic
lovers who have had the foresight to
build homes along its ravishing shores.
It was not so long ago that Heineken's
generally, was rather difficult to obtain,
in the Virgin Islands and it was up to us
to see that the Heineken's account was
entrusted to an active and well respected
agent. Now, in the active hands of the
St. Thomas Food Products Company, full
distribution for Heineken's Beer has been
accomplished not only in St. Thomas, but
also in St. Croix and St. Johns Islands as
well as the Tor tola group and other outer
islands.
With the fast growing number of resi
dents and visitors, these Islands in the fu
ture will become one of our staunchest
Heineken's 'outposts" for the U.S. mar
kets.
CUBA
There has been over the years a steady,
-although limited flow of Heineken's ship
ments into Cuba. Unfortunately, in re
cent months due to the internal unrest and
upheaval, there has been a sharp reduction,
but we hope that with peace and calm
returned to beautiful Cuba Heineken's
will once again be enjoyed by the large
number of tourists as well as the residents.
We feel strongly that Cuba offers an excel
lent potential for the sale and growth of
Heineken's.
HAITI AND THE DOMINICAN
REPUBLIC
We are glad to include both Haiti and
the Dominican Republic as U.S. outposts
for Heineken's. Both entertain a growing
tourist trade. Permanent residents of the
Islands are also getting more and more
acquainted with the name and fame of
Heineken's. We strongly believe that here
too, there are great potentials for a grow
ing export market for Heineken's and we
feel certain that every advantage of the
situation will be taken by the local agents.
JAMAICA
As we land in Jamaica, B.W.L, even
before leaving the Airport, we spot a nice
attractive sign reading that familiar name!
Everywhere we go, we find Heineken's
well represented but especially at Mon-
tego Bay, the fast growing, ultra colony
with beautiful hotels, guest houses and
villas as a readymade outlet for World's
Finest Lager.
Heineken's is very fortunate here too,
in having an outstanding agent, J. Wray
Nephew Ltd., the largest rum producers
on the Islands and we are very happy to
be associated in all of these Islands with
agents of the caliber and standing of our
Heineken's distributors.
So you can see, from North to South,
all along the East Coast, wherever Ameri
can tourists travel or dwell, seek the sun
and warm beaches, they will find the
Heineken's sign to welcome them, making
them feel right at home. Then, when all
these thousands and thousands of tourists
and travellers return to their homesteads
in the United States, wherever that may
be, they will remember and talk about the
fact that wherever the sun shines, there is
Heineken's to quench their thirst.
