HEINEKEN'S
SACERS RESTAURANT FEATURES
IN UNIQUE SPORTS WINDOW DISPLAY
MACMANUS, IOHN ADAMS AWARDED
HEINEKENS ADVERTISING ACCOUNT
and outdoor billboards.
The MacManus, John Adams
Advertising Agency was chosen to
handle the Heineken's advertising
account because of their excellent rep
utation with quality products, such as
Cadillac auto cars, and because of the
fine service that they have given the
Van Munching Imports Co. during
this past year.
We eagerly look forward to a new
and refreshing advertising campaign
for 1959.
As of December 1st, MacManus, John Adams will be responsible
for the creation and placement of all Heineken's advertising, including news
papers, magazines, radio, television
FORT LAUDERDALE SUPERMARKET
BUILDS MASS HEINEKEN'S DISPLAY
HEINEKEN'S
OF MIAMI
IN 95%
HOTELS
Sagers Restaurant, opposite Radio City Music Hall in the heart of
New York City's entertainment area, features Heineken's in its very
popular 6th Avenue window. This window, a favorite stopping place
for passers-by, contains many interesting photos of sporting events
that have made history.
Inside the restaurant, Heineken's is quite popular among the many
radio and television personalities that regularly dine there.
Fifty-seven of sixty Miami and Miami
Beach Hotels listed in the November 8th
issue of Cue Magazine, feature Heineken's
in their bar or restaurant. Ray de Bowes
promised to make this 100% before the
season is over.
We are happy to note that all of the
Fort Lauderdale and Boca Raton hotels
listed in the same issue of Cue Magazine
are Heineken's accounts.
Ray, how are we doing with the Miami
clubs and restaurants?
Shown above (right) is Mr. Tom
McManus, owner of the Bahe Mar
Supermarket in Fort Lauderdale,
with Mr. Harry Nar dinger, super
visor for William Thies Sons,
Heineken's distributor in Fort
Lauderdale.
Heineken's mass displays such as
this are on the upswing throug1
out country. More and mo
grocery outlets are finding it very
profitable to feature Heineken's in
such displays.
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Healy Sullivan Co.
365 Liberty Street
Springfield, Mass.
High Life Beverage Co., Inc.
206 Coosa Street
Montgomery, Alabama
Pio Beverage Co.
202 Anderson Street
Portland, Maine
The Double Eagle Bottling Co.
6517 St. Clair Ave.
Cleveland, Ohio
Gil Schwartz Distributing Co.
548 Liberty St.
Painsville, Ohio
Gohr Distributing Co.
80 Metcalf St.
Buffalo 6, New York
Berger-Kleifgen Co.
1980 East Avenue
Rochester, New York
