The Midwest 's Favorite Comes
First Class From
SMASH HIT!
IMPORTED:' HOLLAND BEER
Heineken's Imported Holland Beer has always enjoyed great popularity through
out the midwest.
Under the capable direction of Leo Van Munching, Jr., who is steeped in that
"punching with Van Munching" tradition, the name and fame of Heineken's has
been growing steadily in this important section of the country. This has been par
ticularly true for the first quarter of this year where sales in the midwest have been
showing excellent progress.
HEINEKEN'S CAPTURES THE HEART OF THE LOOP
Pictured above is an impressive window display of the famous Gibby's
Restaurant in the heart of Chicago's Loop.
WINNING NEW FRIENDS FOR HEINEKEN'S
General US Importers: VAN MUNCHING CO., INC. New York, Chicago, Beverly Hills, Miam
My Fair Lady and Heineken's team up in the Chicago Stagebill theatre
program where Heineken's is advertised night after night to a sold out
audience of quality minded consumers.
WELCOME TO NEW FACES
We salutfe the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Premium Products
411 Allan Street
San Francisco, California
Southern Beer Co.
412 Davidson
Nashville, Tennessee
Dwyer Beverage Co.
324-16 Street N.
Moorehead, Minnesota
St. John's Distributing Co.
8966 St. Charles Rock Road
Overland 21, Missouri
T. S. Tobacco Co., Inc.
820 12th Street
Oshkosh, Wisconsin
E. L. Husting Co.
440 W. Vliet Street
Milwaukee 12, Wisconsin
Hitchock Beverage Co.
1420 Mill Street
Greensboro, North Carolina
Carolina Distributing Co.
505 South Cedar Street
Charlotte, North Carolina
WATCH FOR
HEINEKEN'S ADVERTISING
IN APRIL AND MAY
Sports Illustrated Midwest and
West Coast (in color) April 7
House Beautiful April
Esquire Eastern Edition (in
color) May
House Garden May
Sports Illustrated Midwest and
West Coast (in color) May 5
House BeautifulMay
Starting in mid-April a 24 week
campaign will appear in the Sunday Ne^
York Times Magazine Section coverings
the New York Metropolitan area and the
eastern seaboard.
A similar campaign will appear in the
Chicago Tribune Sunday Magazine Sec
tion covering greater Chicago and the
heart of the midwest.
Los Angeles Times Sunday Magazine
Section will make new friends for Heine
ken's in the greater Los Angeles market
from mid-April through the end of Octo
ber.
For additional support, the eastern and
midwestern editions of the Wall Street
Journal will carry the Heineken's message
to its influential readership from mid-
April till the end of November.
Heineken's advertising will also appear
in the leading national turf dailies and
Variety.
The new Heineken's jingle"A Dutch
Treat From Holland Is Heineken's Beer"
will be heard over key radio stations in
8 markets.
The Heineken's story of profits and
prestige is being told to licensees in your
territory with an impressive trade cam
paign in Beverage Retailer, The Server,
Hotel World-Review, Illinois Beverage
Journal, Patterson's California Gazetteer
Tap Tavern, Michigan Beverage News,
Ohio Tavern News, American Restaurant
Magazine and Club Management.
